Five years ago Walmart owned the toy aisle, aggressively pricing toys as early as Oct 1 to drive store traffic. Often those prices seemed ridiculously low, even below cost. Holiday 2009 Walmart abruptly shifted the toy strategy, slashing toy shelf space by more than 50% and offering fewer deep toy discounts. Last year the aisle grew a little, but not close to the size of the good old days. This year looks much the same – with disappointing presentations and few toys in the Black Friday sale. On the other hand, Target is aggressively working the toy aisle, with more than twice as many items featured in their sale. We found the shelves well stocked with most of the hot toys on our Top Tech Toy List. For example, in the State College PA store, only LeapPad was sold-out Friday afternoon. And a swat team was aggressively spiffing the aisle at 9PM Friday evening – impressive!
Target team swams to restock toy aisle on Black Friday.
LeapPad sold out!
Hot Wheels (and our pick, Video Racer) well stocked.
2 comments so far
Could you tell me if Walmart stocks LeapFrog Leappad too? I’d love to get one for my son but not sure wehre to do it. Thanks.
You can always check their website for the LeapFrog. http://www.walmart.com/ip/LeapFrog-LeapPad-Explorer-Storage-Case-AC-Adapter-Bundle/17917124
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