Center For Digital Strategies

(left to right) Steve Cassavant T’05, VP, Strategy & Business Development, IGN Entertainment; Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR; Professor Eric Johnson, Center for Digital Strategies Director moderating the panel and Teemu Huuhtanen, EVP, Business Development and Communications, North America.

Teemu Huuhtanen, EVP, Business Development and Communications, North America joins the discussion virtually from the west coast.

Chris Mahl, SVP and Chief Brand Alchemist at SCVNGR, responds to a question regarding the monetization of social gaming.

Steve Cassavant T’05, VP, Strategy & Business Development, IGN Entertainment speaking to a student and Prof Johnson.

Students posed multiple questions from the audience.

Teemu responding to a question from the panel.

Chris Mahl speaks with a student following the panel.

IGN's AskMen.com site.

Sulake avatar creation on mobile device.

Bobba Bar Avatars

Habbo in the future.

Habbo Hotelli

Habbo Miley Cyrus Runway.

Virtual items in Habbo Hotel.

SCVNGR at work!

SCVNGR at work again.

SCVNGR rewarding.

The SCVNGR challenge.

SCVNGR on Android.

SCVNGR on iPhone.