RadioTuck
Welcome to RadioTuck: Communication
RadioTuck delivers ground-breaking interviews by MBA Fellows with today’s business leaders on topics, trends and best-practices surrounding technology and digital strategies.
User-Generated Freedoms and the Age of Transparency
Don Tapscott, Chairman, Moxie Insight
May 2011 / 15:12
Professor Eric Johnson speaks with Don about the dramatic business and social changes being fueled by social media. Highlighting timely topics from his books, Wikinomics and Macrowikinomics, Don expresses how mass collaboration, a renewed emphasis on entrepreneurship, and true transparency are changing everything. He also argues that leading a principled and consequential organization are imperative to economic recovery, progress and prosperity.
Interviewer: M. Eric Johnson
Topics: Collaboration, Communication, Economy, Social Media, Related Links: Wikinomics; Don Tapscott's Bio; Moxie Insight
Social Media and Consumer Products
Jan Brecht, CIO, Adidas Group
February 2011 / 2:18
Jan shares his opinions on social media and social marketing in regards to commerce, brand building and communication.
Interviewer: Adidas
Topics: Collaboration, Commerce, Communication, Social Media, Related Links: Jan's Video Interview; Adidas
Leveraging Social Media
Gary Grates, President and Global Managing Director, Edelman Change and Employee Engagement, Edelman
January 2011 / 8:50
Gary discusses new and emerging social technologies, how companies can leverage social and what the future looks like in regards to social and the enterprise.
Interviewer:
Topics: Communication, Social Media, Related Links: Edelman; Tech@Tuck 2011; Gary's Video Interview
Social Media and Corporate Communication
Bob Pearson, Chief Technology & Media Officer, WeissComm
November 2010 / 14:27
Bob speaks about the incredible effects and opportunities that social media has had and will continue to have on the enterprise. Bob also talks about the possibilities of social with B to B partners.
Interviewer: Jennifer Childs
Topics: Communication, Social Media, Related Links: WCG
3G, Wireless Industry and Expansion
Perry LaForge T'84, Executive Director and Chairman, CDMA Development Group
April 2010 / 8:21
Gained from years of hands-on experience growing this industry, Perry illuminates the current and possible future of mobile commerce.
Interviewer: Will Vincent T'10
Topics: Communication, Mobile, Technology, Related Links: Mobile Future Panel; CDMA Development Group; Perry's Video Interview
Rethinking Strategy in Second Life
John Lester, Boston Operations Director, Linden Lab
January 2008 / 13:10
John discusses the importance of being an interdisciplinary company, and how other companies and communities must recreate themselves and their perspectives when using virtual worlds like Second Life.
Interviewer: Aram Donigian T'08
Topics: Collaboration, Communication, Educational System, Technology,
Driving Strategy through Organizational Alignment
Stefan Kramer, Inhouse Consulting, BMW Group
April 2007 / 5:11
Stefan describes how organizational alignment can bring together the heads and the hearts of people behind the business strategy, so as to better execute that strategy and to create more value.
Interviewer: David Charles T'07
Topics: Communication, Innovation, Organization, Strategy,
The Business of Baseball
Sandy Alderson, CEO, San Diego Padres
April 2006 / 9:31
Sandy Alderson, former EVP of day-to-day operations for Major League Baseball, discusses the "business of baseball"—including the success of MLB.com and the greater application of technology and quantitative analysis in player development and in expanding customer markets. Mr. Alderson's visit was sponsored by the Ethics Institute.
Interviewer: Brian Schmidt T'-6
Topics: Communication, Ecommerce, Media, Related Links: MLB.com; Ethics Institute; Padres
Privacy and the Digital Home
Latanya Sweeney, PhD, Director, Privacy Technology Center, CMU
January 2005 / 7:25
Latanya discusses the increasing convergence of the communications, media and technology industries and its impact on the consumer. With the "digital home" close to becoming a reality, what privacy and security measures will need to be implemented for this convergence to be successful?
Interviewer: Craig Dixon T'05
Topics: Communication, Privacy, Related Links: Carnegie Mellon University; Tech@ Tuck 2006, The Emerging Digital Home
Digital Marketing in a Traditional Institution
Chris Chambers, Major, Deputy Director of the Office of Economic and Manpower Analysis, US Army
February 2003 / 11:13
Major Christopher Chambers is an Infantry officer and the Deputy Director of the Office of Economic and Manpower Analysis. He talks with Radio Tuck about how the Army has developed a game to communicate its brand message to the American population. Active duty solders that get online can play this game and can have in-game-chat opportunities with game playing Americans. Listen to his interview to hear how the marketing and promoting of this game provided positive unexpected results.
Interviewer: Justin Kreter T'03
Topics: Communication, Marketing, Tech Toys & Gaming, Related Links: America's Army; US Military