RadioTuck
Welcome to RadioTuck: Controls / Metrics
RadioTuck delivers ground-breaking interviews by MBA Fellows with today’s business leaders on topics, trends and best-practices surrounding technology and digital strategies.
The Necessary Measures of Social Technology
Linda Abraham, CMO & EVP, Global Development, comScore
April 2011 / 12:11
Linda discusses the many possibilities and strengths of social media measurement. She also explores the multiple evolving areas of analytics.
Interviewer:
Topics: Controls / Metrics, Social Media, Related Links: comScore; Necessary Measures: The ROI of Social Technology; Linda's Video Interview
Marketing’s New Landscape
Joe Uva, President and CEO, OMD Worldwide
July 2006 / 7:08
Greater consumer control over content is presenting new challenges to the advertising world. OMD's Joe Uva stresses the need for more critical data analysis, not only to handle the increasingly complex consumer data sets, but also to enable better modeling techniques and better measurement practices.
Interviewer: Michael Guido T'07
Topics: Advertising, Controls / Metrics, Media, Technology, Web 2.0, Related Links: OMD
Analyze This: Web Analytic Tools for Marketing
Larry Bohn, CEO, NetGenesis
October 2001 / 4:56
Larry explains how web analytics solutions are created and how they aid in executing a marketing strategy. There is a strong movement toward multi-channel solutions and very predictable ways that customers adopt this technology. They go through an initial system phase and then build up their analytic capabilities incrementally.
Interviewer: Jonathan Kwon T'02
Topics: Controls / Metrics, Data, Marketing,