RadioTuck
Welcome to RadioTuck: Corporate Communications
RadioTuck delivers ground-breaking interviews by MBA Fellows with today’s business leaders on topics, trends and best-practices surrounding technology and digital strategies.
The Power of Social: Blogs, Transparency and Conversation
Alex Dudley, VP of Public Relations, Time Warner Cable
May 2011 / 5:10
Alex shares his vast experience in the managment, reach and power of social technologies.
Interviewer: Tim Paradis
Topics: Corporate Communications, Social Media, Related Links: "Corp Comm in the Age of Facebook" Panel; Untangled Blog; Alex on Twitter; Alex's Video Interview
Corp Comm in the Age of Facebook Panel
May 2011 / 1:10:48This expert panel examines the myriad changes social technology is bringing to corporate communications and what is likely to come.
Panelists:
Alex Dudley, VP, Public Relations, at Time Warner Cable (shown here)
Paul Dickard, VP, External Communications, AECOM
Ray Kerins, VP, External Affairs & Worldwide Communications, Pfizer Inc.
Rod Thorn, Director of Communications, PepsiCo
Paul A. Argenti, Professor of Corporate Communication, Tuck School of Business, Moderator
Interviewer: Open Discussion
Topics: Corporate Communications, Social Media, Related Links: Corp Comm in the Age of Facebook Panel; Alex Dudley on Twitter; Untangled - TWC Blog; AECOM on Twitter; Ray Kerins on Twitter; Rod Thorn on Twitter
B2B and Social Technology
Paul Dickard, VP of External Communications, AECOM
May 2011 / 5:41
Paul discusses the importance of LinkedIn and the challenges of using social technology in a billable-hours business model. Paul sees social as a business development tool and emphasizes the importance of original content.
Interviewer: Tim Paradis
Topics: Corporate Communications, Social Media, Related Links: AECOM on Twitter; Paul's Blog; Paul's Video Interview; "Corp Comm in the Age of Facebook"
The Vital Tool of Social Tech
Rod Thorn, Director of Commications, PepsiCo
May 2011 / 9:22
Rod discusses the myriad changes social technology is bringing to corporate communications and what is likely to come.
Interviewer: Tim Paradis
Topics: Corporate Communications, Social Media, Related Links: "Corp Comm in the Age of Facebook" Panel; Rod's Video Interview
Social: Early Adoption in Big Pharma
Ray Kerins, VP of External Affairs and Worldwide Communications, Pfizer Inc.
May 2011 / 5:15
In a highly regulated market, Ray discusses the challenges and opportunities of social media and operating in the space while awaiting clear guidelines. He explains how 90% of people who are watching and listening, 9% are engaged and 1% are making most of the "noise" in social but how the entire conversation is equally important.
Interviewer: Tim Paradis
Topics: Corporate Communications, Social Media, Related Links: "Corp Comm in the Age of Facebook" Panel; Ray on Twitter; Pfizer on Twitter