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Social: Early Adoption in Big Pharma
Ray Kerins, VP of External Affairs and Worldwide Communications, Pfizer Inc.
May 2011 / 5:15
In a highly regulated market, Ray discusses the challenges and opportunities of social media and operating in the space while awaiting clear guidelines. He explains how 90% of people who are watching and listening, 9% are engaged and 1% are making most of the "noise" in social but how the entire conversation is equally important.
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Interviewer: Tim Paradis
Topics: Corporate Communications, Social Media, Related Links: "Corp Comm in the Age of Facebook" Panel; Ray on Twitter; Pfizer on Twitter