The Business of Social: Engagement, Collaboration and Innovation
Britt Technology Impact Series: Controls / Metrics
The Britt Technology Impact Series (BTIS) provides MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives and academic seminars. At year-end, the center produces an overview of the findings that gives students unique perspectives on relevant business and technology issues. The 2011-12 Britt Technology Impact Series will examine how cloud computing gives consumers and enterprises new ways to stay connected. Past series looked at social technology, mobile and video. Experience Past Series Overviews and More Information ›
Necessary Measures: The ROI of Social Technology
April 20, 2011 • Tuck Campus
Linda Abraham, CMO & EVP of Global Development at comScore, visited Tuck to discuss the business side of social analytics. More ›
Topics: Controls / Metrics, Performance, Social Media
Managing in the Age of the Empowered Customer
December 2, 2010 • Tuck Campus
Speaker: Josh Bernoff, SVP, Idea Development, Forrester Research
This discussion considered how the real time web has effected identity, communication flows and immediacy. Josh Bernoff, SVP of Idea Development at Forrester Research and co-author of the books, "Groundswell," and "Empowered" delivered this talk. More ›
Topics: Controls / Metrics, Data, Social Media
