The Business of Social: Engagement, Collaboration and Innovation
Britt Technology Impact Series: Marketing
The Britt Technology Impact Series (BTIS) provides MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives and academic seminars. At year-end, the center produces an overview of the findings that gives students unique perspectives on relevant business and technology issues. The 2011-12 Britt Technology Impact Series will examine how cloud computing gives consumers and enterprises new ways to stay connected. Past series looked at social technology, mobile and video. Experience Past Series Overviews and More Information ›
Strategy & Innovation in Social Marketing
May 16, 2011 • Tuck Campus
John Bell, Global Managing Director, 360° Digital Influence (shown here) and Lou Aversano, Worldwide Managing Director, IBM Brand Services, Ogilvy Worldwide, visited Tuck to discuss how companies are leveraging social technologies to increase brand loyalty and market share. Moderated by Professor Kopalle. More ›
Topics: Innovation, Marketing, Social Media, Strategy
Customer Engagement in the New Social World
November 16, 2010 • Tuck Campus
Business experts from world renowned companies and agencies came together to discuss the exciting state of engaging customers in this new social landscape. We were pleased to host this panel including: Kyle Keogh T'99, Director of Sales Strategy and Planning at Google; Collin Douma, VP of Social Media at Proximity BBDO and Doug Neil, SVP of New Media at Universal Pictures. John F. Marshall, Senior Partner and Director of Brand Strategy at Lippincott moderated the panel. More ›
Topics: Marketing, Social Media
Mobile Advertising Panel
March 31, 2010 • Tuck Campus
This panel spoke to a full room of students, faculty and staff. Adam Cahill, Senior Vice President, Director of Digital Media, Hill Holiday and Lars Albright, Director, Publisher Partnerships & Alliances, Apple, Inc. were moderated by Carl Howe, Director, Anywhere Consumer Research, Yankee Group. Successful mobile marketing campaigns, possible future mobile marketing capabilities and mobile technology were discussed and attendants asked specific questions following the discussion. More ›
Location-Based Services
March 3, 2010 • Tuck Campus
Margot Carlson Delogne, Vice President of Global Communications at TeleAtlas, spoke to a full room of Tuck students about mapping, marketing and the technologies of location-based services. More ›
Web 2.0 and Career Management
April 8, 2008
How is Web 2.0 changing the way individuals manage their professional identities? How will it impact the way companies recruit and identify potential talent? The Director of Marketing at LinkedIn, Surya Yalamanchili, spoke directly with Tuck students about managing careers given today's internet tools.
Topics: Career, Internet / Connectivity, Marketing, Technology
