The Business of Social: Engagement, Collaboration and Innovation
Britt Technology Impact Series: Strategy
The Britt Technology Impact Series (BTIS) provides MBA candidates and the Tuck and Dartmouth communities with insights into how changes in technology affect individuals, impact enterprises and reshape industries. The series explores a different theme each academic year through events including panel discussions with industry leaders, one-on-one meetings with executives and academic seminars. At year-end, the center produces an overview of the findings that gives students unique perspectives on relevant business and technology issues. The 2011-12 Britt Technology Impact Series will examine how cloud computing gives consumers and enterprises new ways to stay connected. Past series looked at social technology, mobile and video. Experience Past Series Overviews and More Information ›
Strategy & Innovation in Social Marketing
May 16, 2011 • Tuck Campus
John Bell, Global Managing Director, 360° Digital Influence (shown here) and Lou Aversano, Worldwide Managing Director, IBM Brand Services, Ogilvy Worldwide, visited Tuck to discuss how companies are leveraging social technologies to increase brand loyalty and market share. Moderated by Professor Kopalle. More ›
Topics: Innovation, Marketing, Social Media, Strategy
ProfitVille: The Business of Social Gaming
April 1, 2011 • Tuck Campus
As part of BTIS and the Media, Sports & Entertainment Symposium titled, "The State of Media in 2011," this panel discussed the business side of social gaming. Participants included Steve Cassavant T’05, VP, Strategy & Business Development, IGN Entertainment and Chris Mahl, SVP and Chief Brand Alchemist, SCVNGR, shown here and Teemu Huuhtanen, EVP Business Development and Communications, North America, Sulake Inc. This discussion was moderated by Prof. Eric Johnson. More ›
Topics: Social Media, Strategy, Tech Toys & Gaming
Mobile Strategy, Technology, Entertainment and Innovation
January 13, 2010 • Tuck Campus • TECH@TUCK
Industry experts, business leaders, academics and vendors gathered to discuss mobile strategy. The panel was a strategic conversation on 2010's theme of Mobile Technology. Participants included Terry Kramer, Regional President of Vodafone Americas; Kevin Bradshaw, CEO of buzzd; Mark Vandenbrink, VP of Technology Solutions, Samsung and was moderated by Emily Nagle Green, President and CEO of Yankee Group. More ›
Topics: Innovation, Mobile, Strategy
VIDEO: Winning the Battle for People, Platforms & Profits
January 14, 2009 Tuck Campus • TECH@TUCK
Students, faculty and community members gathered at Tuck to gain insights and information from top industry executives. The panelists discussed how consumers are driving their companies to offer dynamic content on multiple platforms including mobile devices, conventional television and online. More ›
