Case Studies: Internet
Groupon
Cassie Young T'11, M. Eric Johnson, John Marshall T'92
Length: 14 pages
Publication date: 2011
Case#: 6-0034
On track to exceed two billion dollars in revenue in 2011 in its third full year of business, Groupon and its latest daily deals were news the business media could not resist. From the local corner bakery to national retailers such as Gap, sizzling offers were projected to triple Groupon’s 50 million subscribers by the end of the year. But while the limelight remained focused on the headline “feature” deals, Groupon was quietly testing new models to expand this core platform. This case considers how those new models would fit with its operations and marketing strategy.
Preview copy in PDF Format
Spanish Translation
Topics: Marketing, Operations
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study
Electronic Trading Systems and Fixed Income Markets
Richard A. D'Aveni, Jonathan Joys T'02
Length: 23 pages
Publication date: 2001
Case#: 6-0006
Electronic trading systems have only recently begun to account for measurable levels of the $88 trillion in annual trading volume in the US fixed income market. The fixed income markets' adoption of the Internet represents a significant shift in power. The principal advantages are: (1) greater availability and speed of information, (2) the possibility of direct trading between investors, (3) reduced cost and errors in processing transactions, and (4) increased speed of execution. It also improves liquidity by providing the smaller investors (below the top 200) access to markets and transactions from which they were previously locked out.
Preview copy in PDF format (538K)
Topics: Innovation, Marketing
Industry: Internet
Request Teaching Note (if available), for professors only | Order a Copy of this Case Study