Tuck Summer Venture Award: Introducing FreshAir
As recipients of the Summer Venture Award, Jack O’Toole (T'14), Joe BelBruno and Kwame Ohene-Adu will spend the summer developing and executing a concept for a start-up in the Barris Incubator space.
Sneak peek from the team:
FreshAir has developed a novel sensor technology (Patent Pending) that detects nicotine and marijuana. When smoking is detected data is then sent over Wi-Fi to the FreshAir platform. The system immediately notifies clients that smoking is taking place in a prohibited area and then generates a chart of the nicotine or marijuana measurements, proving unauthorized smoking has occurred.
Initial Market Sizing
There are 4.8M hotel rooms in the US, 3.8M (80%) are non-smoking.
FreshAir expects to attain 5% market share of non-smoking hotel rooms by FY2018
Additional markets exist at low scaling cost: Rental properties; vacation properties; dorms; office buildings; hospitals; home use; rental cars; fleet vehicles, etc.
Hotel profitability is driven by customer satisfaction, which is highly correlated to cleanliness. 87% of hotel guests preferred a completely smoke free environment.
Hotels average 4 instances of unauthorized smoking per month. Cleaning costs alone can be as much as $1000 when a room is heavily smoked in.
FreshAir benefits: timeliness and accuracy deters smoking, leads to greater customer satisfaction, provides proof when smoking has taken place, and avoids conflicts.
Jack O’ Toole, T'14
Find more information about the Summer Venture Award here.