Date: Friday, April 4, 2014
Where: Tuck School Borelli Classroom
The symposium will look at making the most of the fan experience to drive customer loyalty and engagement with executives from Netflix, Microsoft, Legendary Entertainment, Burson-Marsteller and the NBA. Whether you are in the world of entertainment, or the world of sports, fans are in the driver seat. Passionate people make decisions about what they want to watch, and in what ways they choose to engage with content. These impassioned decisions are based on the value it adds to their life and how the content enriches their overall experience. 2014 is a big year for fans. The Winter Olympics this past February. The World Cup this summer. How is the business of sports and entertainment media content changing? This event is hosted by the student-run Entertainment, Sports & Media Club at the Tuck School of Business and is supported by the Center for Digital Strategies.