Brand and Reputation


Date: Wednesday, November 2 - Friday, November 4, 2016

Time: Please see website.

Location: New York City


Your brand and your reputation are the foundation on which your company is built. Designed for experienced executives, Brand and Reputation is a tightly focused two-and-a-half day program on how to build and maintain corporate brand and reputation. The program is led by the two thought leaders in these fields, Professors Paul Argenti and Kevin Lane Keller. They provide the latest and most comprehensive frameworks and practical insights on the art and science of managing corporate reputation and brands.

During the program, faculty will briefly share a concept or framework and an example of how it can be applied, and you will discuss or apply the concept. Our objective is to give you maximum impact and actionable insights within a short time frame. Learn more.