Entrepreneur in Residence Program Presents John Bello T’74, Co-founder of SoBe

Date: Wednesday, February 5, 2014 - Wednesday, January 29, 2014
Time: 12:10-1:00pm
Where: General Motors Classroom

John Bello is the co-founder and former CEO of South Beach Beverage Company (SoBe, sold to PepsiCo for $370M), the Ernst & Young national Entrepreneur of the year (2001) in his category and the founder of Firefighter Brands, Soup Kitchen International (The Original Soup Man), and Izze Beverage Company. John was also a general partner at Sherbrooke Capital. Prior to SoBe, Mr. Bello served as president at NFL Properties, the marketing arm of the NFL. Currently, Mr. Bello is serving as chairman of Eye Therapies (ocular care and cosmetics market). He received his BA in History from Tufts University and his MBA from Tuck.

Tuck’s Entrepreneur In Residence (EIR) program brings entrepreneurs to campus to provide students with direct feedback on entrepreneurial matters. The Entrepreneurship Initiative believes this practitioner advice to be of great value to orient students in all stages of their entrepreneurship education.