Tuck Executive Education
 
 

Paul A. Argenti

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Paul A. Argenti

Professor of Corporate Communication

"The most recent research shows that companies who invest in communications are more profitable and keep executives longer. Companies who invest in this way are more successful on a variety of levels—they more effectively reach constituents and achieve the desired response from their audience, manage hostility, and have an advantage in times of crisis."

Education

BA, Columbia University, 1975; MA, Brandeis University, 1979; MBA, Columbia University, 1981. At Tuck since 1981.

Area of expertise

Management Communication

Consulting/ Executive Education

Over the past 25 years, Professor Argenti has provided management and corporate communication consulting and training for over 50 corporations and nonprofit organizations in the U.S. and abroad. Representative clients include Goldman Sachs, Sony, Nokia, and Martha Stewart. He also consults and speaks about issues of corporate reputation and social responsibility.

Awards

Fulbright Fellowship, 1987; Tuck's communication department ranked number one by U.S.News & World Report, 1994.

Publications

Professor Argenti's most recent books include The Power of Corporate Communication, co-authored with Janis Forman (McGraw-Hill, 2002), The Fast Forward MBA Pocket Reference (second edition, John Wiley & Sons, 2002), and Corporate Communication (third edition, Irwin/McGraw-Hill, 2003).

Professor Argenti is also the editor of The Portable MBA Desk Reference (John Wiley & Sons, 1993), a bestseller. He has written over 75 case studies, and is the author of articles for both academic and managerial journals such as the Harvard Business Review. Professor Argenti also serves on the editorial board for Journal of Business Communication and is associate editor for Corporate Reputation Review.

Background

Prior to joining Tuck, Professor Argenti taught management and corporate communication at the Harvard Business School and the Columbia Business School. He has also taught as a visiting professor at the International University of Japan, the Helsinki School of Economics, Erasmus University, and Singapore Management University. He has served as faculty director for the Tuck Executive Program (TEP) and for Tuck's senior executive program at the Hanoi School of Business in Vietnam.

• ARTICLE: The Challenge of Protecting Reputation   by Paul Argenti (PDF 75k; FT Mastering Risk)