Gateway to Business Management helps you develop management and leadership skills, improve strategic thinking, and increase your functional effectiveness. You'll be in the company of high-potential mid-level executives from some of the world's most innovative organizations. Together you'll analyze case studies and focus on developing a strategic business framework that will equip you to tackle a wide range of business challenges.
The program focuses on five essential management functions: strategy, marketing, operations, finance, and leadership. We'll teach you how to integrate these functions into your management process.
Strategy
Corporate strategy has a direct impact on operational direction. You'll learn to identify the elements of an effective strategy, distinguish good strategies, develop a strategy and overall corporate mission that determines critical success factors, and integrate a properly devised strategy into your organizational culture.
Marketing
Implementation of marketing strategies will make your organization more market driven. Examine the implementation and development of strategies and learn how to match company resources and strengths with market conditions and demands.
Accounting and Finance
Effective project leaders understand finance. You'll master basic project finance, gain deeper knowledge of capital markets, and enhance your understanding of corporate finance and investment options as well as the factors that determine cost of capital.
Operations
Well-thought out operations strategies can profoundly and positively impact product margin and quality. You'll examine supply chain management questions and look at the relative merits of introducing e-commerce into your organization.
Leadership
Great leaders make great strategies. Explore the role that innovation and creativity play in the successful implementation of any strategic plan and learn how to inspire those qualities in others.
Gateway to Business Management is designed for functional managers preparing to make cross-functional moves or assume greater responsibilities within their organizations. Finance, sales, and research and development managers, and professionals in engineering, law, construction, information technology, biotechnology, financial services, and human resources will all develop a broader business perspective. The program is appropriate for managers representing manufacturing, service, nonprofit, and government organizations.
Faculty Director
William Joyce, professor of strategy and organizational theory at Tuck, is well known for his work in strategy implementation and organizational design and for his expertise in managing large-scale organization transformation. Joyce has consulted with more than 50 Fortune 100 firms and is the author of several books, most recently What Really Works: The 4+2 Formula for Sustained Business Success, coauthored with Nitin Nohria and Bruce Roberson. His current research examines organization adaptation and cultural change.
Program faculty: Sydney Finkelstein, Punam Keller, David Pyke, Philip Stocken, Kent Womack
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A company's future depends on the highly skilled, next generation of leaders. Gateway prepares functional managers for greater responsibility and leadership within the organization.
