Marketing Research Seminars

Please see below for upcoming marketing seminars. Seminars are open to Tuck School of Business and Dartmouth College faculty, or by permission.


Fall 2018

Date

Speaker

Paper Title (if available)

September 14, 2018

Longxiu Tian
Michigan 

"Broadening the Horizon: Augmenting One-Shot Field Experiments with Longitudinal Customer Data"

September 21, 2018

Sharmistha Sikdar
Cornell

"Price Dynamics on Amazon Marketplace: A Machine Learning Approach"

September 25, 2018

Maria Rodas
Minnesota

"Paradox Brands: Can Brands with Contradictory Meanings be More Appealing to Consumers?"

September 26, 2018

Noah Castelo
Columbia

"Blurring the line between human and machine: Marketing human-like machines and machine-like humans"

October 3, 2018

Paramveer Dhillon
MIT

"A Novel Neural Network Model for Customer-base Analysis"

October 4, 2018

Melanie Brucks
Stanford

"The Creativity Paradox: Soliciting Creative Ideas Undermines Ideation"

October 17, 2018

Minkyung Kim
Yale

"A Structural Model of a Multi-tasking Salesforce with Private Information"

October 24, 2018

Khaled Boughanmi
Columbia

"Dynamics of Musical Success: A Bayesian Nonparametric Approach"

October 31, 2018

Ananya Sen
MIT

"Advertising Spending and Media Bias: Evidence from News Coverage of Car Safety Recalls"