Beyond the Idea
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distil more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.
Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War
The United States and its economic allies are under attack by a force unlike any they have ever faced. China and other emerging nations are competing for markets around the world using their own versions of capitalism—and, thus far, they are winning handily. In Strategic Capitalism, one of the world’s leading authorities on global business strategy, Richard D’Aveni, describes how the “economic cold war” began, how it is being played out now, and how the West can change the course of events in its favor.
The Wide Lens: A New Strategy for Innovation
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success in a world of interdependence.
Marketing Management (13th edition)
This is the definitive marketing text because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place an emphasis on creativity and imagination in marketing management.
Minority Business Success: Refocusing on The American Dream
The authors chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are on their way to becoming the majority of the workforce and a large part of entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The book lays out a new paradigm for developing minority businesses so that they can fully contribute to the national competitive advantage and prosperity.
The Other Side of Innovation: Solving the Execution Challenge
A new book about carrying out big ideas, by Tuck faculty members Vijay Govindarajan and Chris Trimble, takes on that misconception and uses the inventor’s words of caution inside the cover: “Genius is 1 percent inspiration, 99 percent perspiration.” The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Press, September 2010) is about the latter. The book builds on the pair’s 2005 international best-seller, 10 Rules for Strategic Innovators: From Idea to Execution (Harvard Business Press).