Aligning for Advantage
Aligning for Advantage argues that to build and sustain corporate success, companies must synchronize business objectives and market positions with political and regulatory activism and social and environmental engagement.
How Stella Saved the Farm: A Tale About Making Innovation Happen
The story is about a farm in trouble. Bankruptcy, or the grim prospect of being acquired by a hostile competitor, threaten. The farm succeeds only if the team pulls together and innovates.
Beyond the Idea
Businesses stumble when they imagine that innovation is mostly about ideas. The reality is that ideas are only beginnings. Indeed, even a company with the world’s best idea still faces a devilish challenge: it must build the business of tomorrow without endangering the business of today. Vijay Govindarajan and Chris Trimble are the world’s leading authorities on the successful management of innovation. In Beyond the Idea, they distill more than a decade of research and insight into a practical, accessible, read-at-one-sitting handbook that offers invaluable guidance for anyone charged with making innovation happen: executives, managers, consultants, project leaders and teams.
No longer will innovations travel the globe in only one direction, from developed to developing nations. They will also flow in reverse.
Strategic Capitalism: The New Economic Strategy for Winning the Capitalist Cold War
The United States and its economic allies are under attack by a force unlike any they have ever faced. China and other emerging nations are competing for markets around the world using their own versions of capitalism—and, thus far, they are winning handily. In Strategic Capitalism, one of the world’s leading authorities on global business strategy, Richard D’Aveni, describes how the “economic cold war” began, how it is being played out now, and how the West can change the course of events in its favor.
The Wide Lens: A New Strategy for Innovation
How can great companies do everything right—identify real customer needs, deliver excellent innovations, beat their competitors to market—and still fail? In The Wide Lens, innovation expert Ron Adner draws on over a decade of research and field testing to reveal the hidden structure of success in a world of interdependence.