Tuck

Marketing Management (13th edition) Kevin Lane Keller, Philip Kotler
Prentice Hall, 2008

This is the definitive marketing text because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place an emphasis on creativity and imagination in marketing management.

Minority Business Success: Refocusing on The American Dream Leonard Greenhalgh and James Lowry
Stanford Business Books, 2011

The authors chart a path for the full participation of minority businesses in the U.S. economy. Today, minorities are on their way to becoming the majority of the workforce and a large part of entrepreneurial endeavors; their full contribution is essential to national competitive advantage in a global economy. The book lays out a new paradigm for developing minority businesses so that they can fully contribute to the national competitive advantage and prosperity.

The Other Side of Innovation: Solving the Execution Challenge Vijay Govindarajan and Chris Trimble
Harvard Business Review, 2010

A new book about carrying out big ideas, by Tuck faculty members Vijay Govindarajan and Chris Trimble, takes on that misconception and uses the inventor’s words of caution inside the cover: “Genius is 1 percent inspiration, 99 percent perspiration.” The Other Side of Innovation: Solving the Execution Challenge (Harvard Business Press, September 2010) is about the latter. The book builds on the pair’s 2005 international best-seller, 10 Rules for Strategic Innovators: From Idea to Execution (Harvard Business Press).

Management Science: The Art of Modeling with Spreadsheets Stephen G. Powell, Kenneth R. Baker
Wiley, 2010

Now in its third edition, Powell and Baker’s Management Science provides students and business analysts with the technical knowledge and skill needed to develop real expertise in business modeling. In this book, the authors cover spreadsheet engineering, management science, and the modeling craft.

CAREER GPS: Strategies for Women Navigating the New Corporate Landscape Ella L.J. Edmondson Bell
Amistad, 2010

In CAREER GPS, Professor Bell has drawn from her experience as a professor, consultant to Fortune 100 companies, and founder of ASCENT, the first management and leadership program committed to the professional development and career advancement of women. One of the nation’s most respected experts in women’s career advancement and retention, Bell profiles dozens of smart, successful women who have made it to the top of the corporate world—and explains how they did it.

Think Again: Why Good Leaders Make Bad Decisions and How to Keep it From Happening to You Sydney Finkelstein, Jo Whitehead, Andrew Campbell
Harvard Business Press, 2009

Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you’re making the right decision, without the benefit of hindsight? The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail decision making. Think Again offers a powerful model for making better decisions, describing red flags to watch for and detailing the decision-making safeguards we need. Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how to avoid the same fate.