CAREER GPS: Strategies for Women Navigating the New Corporate Landscape
In CAREER GPS, Professor Bell has drawn from her experience as a professor, consultant to Fortune 100 companies, and founder of ASCENT, the first management and leadership program committed to the professional development and career advancement of women. One of the nation’s most respected experts in women’s career advancement and retention, Bell profiles dozens of smart, successful women who have made it to the top of the corporate world—and explains how they did it.
Modern Empirical Developments in Corporate Takeovers Volume 2
Introduces students to modern scientific evidence about corporate takeovers.
Modern Empirical Developments in Corporate Takeovers Volume 1
A selection of republished corporate finance articles and book chapters that can serve as an advanced corporate finance supplementary text for courses that use no textbooks. Introduces students to modern scientific evidence about corporate takeovers.
Think Again: Why Good Leaders Make Bad Decisions and How to Keep it From Happening to You
Why do smart and experienced leaders make flawed, even catastrophic, decisions? Why do people keep believing they have made the right choice, even with the disastrous result staring them in the face? And how can you be sure you’re making the right decision, without the benefit of hindsight? The authors show how the shortcuts our brains have learned to take over millennia of evolution can derail decision making. Think Again offers a powerful model for making better decisions, describing red flags to watch for and detailing the decision-making safeguards we need. Using examples from business, politics, and history, Think Again deconstructs bad decisions, as they unfolded in real time, to show how to avoid the same fate.
Beating the Commodity Trap
In Beating The Commodity Trap, Tuck Strategy Professor Richard D’Aveni offers firms a practical guide to managing the threat of commoditization.
Marketing Management (13th edition)
This is the definitive marketing text because it continues to reflect the latest changes in marketing theory and practice. Topics covered include brand equity, customer value analysis, database marketing, e-commerce, value networks, hybrid channels, supply chain management, segmentation, targeting, positioning, and integrated marketing communications. For marketing professionals who place an emphasis on creativity and imagination in marketing management.