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Ten Rules for Strategic Innovators: From Idea to Execution Chris R. Trimble, Vijay Govindarajan
Harvard Business School Press, 2005

Even world-class companies with successful business models eventually hit the ceiling on growth. That’s what makes emerging industries so attractive. These markets represent huge opportunities for capturing long term growth and competitive advantage. But because they lack a proven formula for making a profit, they are risky and expensive, with dire consequences for failure. The authors argue that every organization’s survival depends on strategic experiments that target such untested markets, but few firms understand how to implement them successfully.

Financial Accounting: An Introduction to Concepts, Methods, and Uses (eleventh edition) Clyde P. Stickney, Roman L. Weil
South-Western Publishers, 2005

This widely respected financial accounting text focuses on presenting clearly both the basic concepts underlying financial statements and the terminology and methods that allow students to interpret, analyze, and evaluate actual corporate financial statements. This edition contains many new features, such as greater emphasis on analysis of statement data by users, cash-flow coverage, self-study and extra cases online.

Guide to Managerial Communication (seventh edition) Mary Munter
Prentice Hall Series in Advanced Business Communication, Prentice Hall, 2005

Written by a leader in the management communication field and an experienced consultant, this guide summarizes and reviews communication, writing, and speaking strategies—arming students with the know-how, techniques, and skills to deal successfully with managerial communication issues they will face as future business professionals.

Marketing Management (12th edition) Kevin Lane Keller, Philip Kotler
Prentice Hall, 2005

Updated, with several hundred mini-case studies, this is the definitive marketing text. It challenges the reader to apply key skills in analyzing real marketing examples. Learning aids are available online and referenced in the book. Based on extensive user feedback, Kotler and Keller focused on preserving the strengths and core topics from previous editions, while carefully tightening coverage in every chapter for greater clarity. By organizing the text into eight parts of related material, a more modular approach, instructors have greater flexibility.

Managerial Accounting: An Introduction to Concepts, Methods and Uses (eighth edition) Clyde P. Stickney, Michael Maher, Roman L. Weil
South-Western Publishers, 2003

The updated eighth edition of this classic text for MBA programs offers balanced coverage of concepts, methods, and uses of managerial accounting with an increasingly strong emphasis on strategic management issues. This approach helps to focus on concepts and managerial uses of financial information rather than techniques of cost accounting.

Financial Reporting and Statement Analysis: A Strategic Perspective (fifth edition) Clyde P. Stickney, Paul R. Brown, James Wahlen
South-Western Publishers, 2003

The book’s premise is that students learn financial statement analysis most effectively by performing the analysis on actual companies. Students learn to integrate concepts from economics, business strategy, accounting, and other business disciplines. Text is designed for courses on financial reporting found in accounting, finance, and economics departments. Suitable for both capstone and MBA courses.