Strategic Brand Management: Building, Measuring, and Managing Brand Equity (second edition)
Written by today’s leading authority on brand management, incorporating the latest thinking and developments from both academia and industry, this text is finely focused on “how-to” and “why” throughout. It provides specific tactical guidelines for planning, building, measuring, and managing brand equity and includes numerous examples on virtually every topic, with over 100 Branding Briefs that identify successful and unsuccessful brands and explain why they have been so.
Best Practice Cases in Branding
A perfect accompaniment to Strategic Brand Management, by the same author, Best Practice Cases in Branding is a casebook that focuses on brands such as Accenture, Intel, Levi-Strauss, Nike, MTV, Red Bull, Snapple, and Starbucks. It is an invaluable resource for business professors developing brand-building skills.
What Really Works
A result of the world’s first large-scale, statistically rigorous study of the most reliable indicators of enduring business success, What Really Works presents the clear correlation between sustainable performance and eight areas of management practice. The 4+2 formula reveals that if a company succeeds in the four primary practices presented and any two of the four secondary ones, it has a 90 percent chance of becoming a winner.
The SMS Blackwell Handbook of Organizational Capabilities: Emergence, Development, and Change
How do the resources and capabilities of organizations emerge and develop over time? This new handbook brings together scholars of strategic management, economics, history, organizational theory, international business, and technology management in order to address this question.
Global Strategy and Organization
The authors focus on the four essential tasks for transforming a company in a global success: Identify market opportunities worldwide and pursue opportunities by establishing the necessary presence in all key markets, convert global presence into global competitive advantage, cultivate a global mindset, and strive to reinvent the rules of the global game.
Advances in Mergers and Acquisitions, Volume 3 (Advances in Mergers and Acquisitions Series)
This textbook brings together work by academics from various disciplines, integrating the disparate but growing body of literature on mergers and acquisitions. The series is published to explain and discuss the unsatisfactory outcomes that result from many poorly conceived mergers. Topics include: creating value through merger and acquisition integration, integrating acquisitions, organizational change processes in international acquisitions, and value creation in large European mergers and acquisitions.