The Power of Corporate Communication: Crafting the Voice and Image of Your Business
With strategies for clear communication in today’s muddled corporate environment, Argenti’s book shows how to communicate effectively with fellow employees at all levels, between organizations and across industries. Fully accessible, with workplace-tested approaches toward common challenges, the text analyzes real-world examples and case studies from leading organizations such as Sony, Coca-Cola, and GE.
The Fast Forward MBA Pocket Reference (second edition)
An authoritative resource that covers all the corporate bases: communications, management, economics, strategy, accounting, finance, marketing, and more. This second edition offers concise coverage in a handy format.
Globalization and the Perceptions of American Workers
While concerns about the impact of globalization on the environment, human rights, and other issues are an important part of the politics of globalization, the authors of this book argue that it is the link between policy liberalization, worker interests, and individual opinions that forms the foundation for the backlash against liberalization in the United States.
Guide to Presentations
A concise, practical book for those who give professional presentations. It shows you how you can: relax and enhance your credibility before, during, and after your presentation; design slides to highlight key data and hold your audience’s interest; improve your nonverbal image (gestures, voice, stance); make sure your audience remembers the main points of your presentation; and become a more persuasive presenter.
Guide to Meetings
Tips to assure that your meetings will be: necessary, not a waste of time; marked by healthy discussion, not hostile confrontation; interesting and well organized; based on new technology when appropriate; a place for people to share, rather than show off, their ideas; constructive and creative; inclusive; a forum for decisions that get acted upon; and efficient.
The Quest for Global Dominance: Transforming Global Presence into Global Competitive Advantage
With illustrated conceptual frameworks for understanding the realities of today’s global industry and knowledge businesses, Global Dominance provides executives with skills in identifying world market opportunities, converting global presence into competitive advantage, and in rethinking answers to classic business questions. It is a cutting-edge, thoughtful work that will inspire entrepreneurs, students, politicians, and decision makers.