This paperback edition of the first and most comprehensive corporate communication text on the market includes both text and cases, providing an excellent alternative to a full-blown text for the advanced business communication or MBA business communication course.
Cleared for Take-Off: Structure and Strategy in the Low Fare Airline Business
The author describes the low cost airline model, specifically covering the differences of mostly European low-cost airline models. An overview of this industry is given after which an extensive case study of low-cost airline Ryanair is discussed at a more detailed level.
The Many Facets of Leadership
The Many Facets of Leadership brings together new essays by world-renowned contributors on leading change, on dealing with complexity and ambiguity, on building learning organizations, and promoting innovation. In addition, it illustrates the new constellation of skills required to manage knowledge workers in today’s global organizations.
The Power of Corporate Communication: Crafting the Voice and Image of Your Business
With strategies for clear communication in today’s muddled corporate environment, Argenti’s book shows how to communicate effectively with fellow employees at all levels, between organizations and across industries. Fully accessible, with workplace-tested approaches toward common challenges, the text analyzes real-world examples and case studies from leading organizations such as Sony, Coca-Cola, and GE.
The Fast Forward MBA Pocket Reference (second edition)
An authoritative resource that covers all the corporate bases: communications, management, economics, strategy, accounting, finance, marketing, and more. This second edition offers concise coverage in a handy format.
Globalization and the Perceptions of American Workers
While concerns about the impact of globalization on the environment, human rights, and other issues are an important part of the politics of globalization, the authors of this book argue that it is the link between policy liberalization, worker interests, and individual opinions that forms the foundation for the backlash against liberalization in the United States.