Faculty Directory

Amit Bhattacharjee

Visiting Assistant Professor of Business Administration

E-Mailamit.bhattacharjee@tuck.dartmouth.edu

Phone603-646-8986

DegreePhD, The Wharton School, University of Pennsylvania, 2012; MS, The Wharton School, University of Pennsylvania, 2010; BS, The Wharton School, University of Pennsylvania, 2004

AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making

Current Research Topics

  • Moral judgment and decision making
  • Economic judgment and decision making
  • Consumer beliefs and well-being

Selected Publications

  • With J. Berger and G. Menon, “When Identity Marketing Backfires: Consumer Autonomy in Identity Expression,” Journal of Consumer Research, conditionally accepted
  • With C. Mogilner, “Happiness from Ordinary and Extraordinary Experiences,” Journal of Consumer Research, conditionally accepted
  • With J. Z. Berman and A. Reed, “Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish,” Journal of Consumer Research, 39, 2013
  • With A. Reed and J. Cohen, “When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation,” Handbook of Brand Relationships, eds. D. MacInnis, C.W. Park, and J. Priester, Armonk, NY: M.E. Sharpe, Inc., 124-150, 2009
  • With S. Hardy, K. Aquino, and A. Reed, “Moral Identity and Psychological Distance: The Case of Adolescent Parental Socialization,” Journal of Adolescence, 33, 2010

Working Papers

  • With J. Dana and J. Baron, “Is Profit Evil? Associations of Profit with Social Harm”
  • With L. Bolton and A. Reed, “The Perils of Marketing Weight Management Remedies”
  • With J. Z. Berman and A. Reed, “Motivated Moral Decoupling Across the Political Spectrum”
  • With J.Z. Berman, J. Dana, and B. Mellers, “Selling Out: Demand in Commercial and Artistic Markets”

Awards

  • Winkelman Fellowship (two Wharton PhD students who best exemplify scholarship), 2009–12
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2010
  • Russell Ackoff Fellowship, Wharton Risk Management and Decision Process Center, 2008–10
  • Wharton Doctoral Fellowship, 2007–11

Professional Activities

Academic Positions

  • Tuck School of Business, 2012–present
  • Teaching Assistant, The Wharton School, University of Pennsylvania, 2008–11

Board Memberships

  • Program Committee, Society for Consumer Psychology Conference, 2014

Editorial Positions

  • Ad Hoc Reviewer, Journal of Consumer Research