Faculty Directory
Amit Bhattacharjee
Visiting Assistant Professor of Business Administration
E-Mailamit.bhattacharjee@tuck.dartmouth.edu
Phone603-646-8986
DegreePhD, The Wharton School, University of Pennsylvania, 2012; MS, The Wharton School, University of Pennsylvania, 2010; BS, The Wharton School, University of Pennsylvania, 2004
AREAS OF EXPERTISEConsumer behavior, judgment and decision making
Current Research Topics
Consumer belief systems, moral and social judgment, consumer well-being
Selected Publications
With J.Z. Berman and A. Reed, “Tip of the Hat, Wag of the Finger: How Moral Decoupling Enables Consumers to Admire and Admonish," Journal of Consumer Research, forthcoming; with S. Hardy, K. Aquino, and A. Reed, “Moral Identity and Psychological Distance: The Case of Adolescent Parental Socialization,” Journal of Adolescence, 33, 2010; with A. Reed and J. Cohen, “When Brands are Built from Within: A Social Identity Pathway to Liking and Evaluation,” Handbook of Brand Relationships, M.E. Sharpe, Inc., 2009
Working Papers
With J. Berger and G. Menon, “Escaping the Crosshairs: When Identity Marketing Backfires”; with J. Dana and J. Baron, “Is Profit Evil? Associations of Profit with Social Harm”; with L. Bolton and A. Reed, “License to Lapse: Lay Theories and Healthy Lifestyle Behavior”; with J.Z. Berman and A. Reed, “Motivated Moral Decoupling: Politically Motivated Standards of Moral Relevance”
Awards
Winkelman Fellowship, The Wharton School, 2009–12; AMA-Sheth Foundation Doctoral Consortium Fellow, 2010; Russell Ackoff Fellowship, Wharton Risk Management and Decision Process Center, 2008–10; Wharton Doctoral Fellowship, 2007–11
Professional Activities
Academic positions: Tuck School of Business, 2012–present; Teaching Assistant, 2008–11, The Wharton School, University of Pennsylvania