Current Research Topics

Individual and group choice and decision making, the adoption of innovation and new product development, the management and valuation of marketing assets (brands, customers)

Selected Publications

With F. Stahl, M. Heitmann, and S. Neslin, “The Impact of Brand Equity on Customer Acquisition, Retention, and Profit Margin,” Journal of Marketing, 38, July, 2012; with J. Parker, “When Shelf-Based Scarcity Impacts Consumer Preferences,” Journal of Retailing, 87(2), June 2011; with D. Biswas and G. Zhao, “The Impact of Sequential Data on Consumer Confidence in Relative Judgments,” Journal of Consumer Research, 37, February, 2011; with L. McAlister and R. Staelin, “Sophistication in Research in Marketing,” Journal of Marketing, 75(4), 2011; with M. Pham, C. Goukens, and J.A. Stuart, “Shaping Customer Satisfaction Through Self-Awareness Cues,” Journal of Marketing Research, 47(5), October, 2010; with P. Kopalle and J. Farley, “Consumer Expectations and Culture: The Effects of Belief in Karma in India,” Journal of Consumer Research, 37(2), August, 2010; with P.A. Keller and K. Milligan, “Effectiveness of Corporate Well-Being Programs,” Journal of Macromarketing, 29(3), September, 2009; with J. Goldenberg, H. Sangman, and J.W. Hong, “The Role of Hubs in the Adoption Process,” Journal of Marketing, 73(2), March, 2009; with J. Farley, S. Hoenig, and H.T. Nguyen, “Marketing Matrics Use in a Transition Economy: The Case of Vietnam,” Journal of International Consumer Marketing, 21(3), 2008; with K.L. Keller and J. Farley, “The Structure of Survey-Based Brand Metrics," Journal of International Marketing, 16(4), 2008

Awards

Marketing Science Institute Best Paper Award, 2011, 2003, 2001, 1998; Henry Grady “Buck” Weaver Award, to honor the individual who has contributed the most to the advancement of theory and practice in marketing science, 2009; Fellow of International Society for Marketing Science, 2009; Academy of Marketing Science Distinguished Educator of the Year, 2009; William F. O’Dell Award given to the author of the Journal of Marketing Research article that has made the most significant long-run contribution to the marketing discipline, 2008, 2003, 1995; Fellow of the Association for Consumer Research, 2006; Berry-AMA Book Prize for best book in marketing, 2006; Charles Coolidge Parlin Marketing Research Award for substantial contributions and dedication to the ongoing advancement of marketing research practice, 2006; Soundview Executive Book Summaries: 30 Best Business Books of the Year, 2006; JMR Paul Green Award for paper with greatest contribution to marketing, 2005; Gilbert Churchill Award for lifetime achievement in marketing research, 2005; William Davidson Journal of Retailing Best Paper Award, 2004; Journal of Interactive Marketing Best Paper Award, 2004; Journal of Marketing Harold H. Maynard Award, 2004; Paul D. Converse Award for lifetime contributions to marketing, May 2000; MA/Irwin/McGraw-Hill Distinguished Marketing Educator award for lifetime contributions to marketing, August 1999; JMR Paul Green Award, for paper with greatest contribution to marketing, 1998; John S. Day Distinguished Alumnus Academic Service Award, Purdue University, 1992; AMA Best Doctoral Dissertation Award, August 1969

Professional Activities

Academic positions: Visiting Scholar, Tuck School of Business, 1997–present; George E. Warren Professor of Business, 1985–present, Vice Dean, 1988, Professor, 1978–85, Associate and Assistant Professor, 1969–78, Columbia University Business School; Senior Fellow, 1998, Visiting Lecturer, 1984, University of Pennsylvania, Wharton School; President, Association for Consumer Research, 1995; Executive Director, Marketing Science Institute, 1993–95, 2001–03; Visiting Professor, University of Michigan, 1991; Visiting Professor, New York University College of Business Administration, 1991; Visiting Professor, Cornell University, Johnson Graduate School of Management, 1981

Editorial positions: Associate Editor, Journal of Marketing Research, 2007–11, Journal of Consumer Research, 2000–06, Management Science, 1975–78; Co-Editor, International Journal of Research in Marketing, 2006–09; Founding Editor, Marketing Letters, 1989–96; Area Editor, Marketing Science, 1987–90; Departmental Editor, Management Science, 1978–80