PhD, New York University, 2013; MPhil, New York University, 2012
Marketing, consumer behavior, judgment and decision-making, subjective well-being and deprivation
Consumer Insights; Introduction to Marketing
Eesha Sharma is Associate Professor of Business Administration at the Tuck School of Business and the Paul E. Raether T'73 Faculty Fellow. Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity, poverty, and deprivation—both in their own lives and in the lives of others. Using a combination of behavioral experiments and field studies, she examines topics such as: how people behave when they feel poor, why people give to charity, and what factors may improve and/or worsen consumer financial decision making. Her work has been published in top journals including Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: Applied. She teaches two graduate-level courses: the MBA Consumer Behavior elective at the Tuck School of Business, and the MEM core Marketing course at the Thayer School of Engineering.
Ad hoc Reviewer