Faculty Directory

Eesha Sharma

Assistant Professor of Business Administration





Personal Website



PhD, New York University, 2013; MPhil, New York University, 2012

Areas of Expertise

Marketing, consumer behavior, judgment and decision making, subjective well-being and deprivation


Eesha Sharma is Assistant Professor of Business Administration at the Tuck School of Business. Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity, poverty, and deprivation—both in their own lives and in the lives of others. Using a combination of behavioral experiments and field studies, she examines topics such as: how people behave when they feel poor, why people give to charity, and what factors may improve and/or worsen consumer financial decision making. Her work has been published in top journals including Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: Applied. She teaches two graduate-level courses: the MBA Consumer Behavior elective at the Tuck School of Business, and the MEM core Marketing course at the Thayer School of Engineering.

Current Research Topics

  • Scarcity and resource constraints
  • Subjective wealth and well-being
  • Consumer judgment, decision making, and behavior
  • Financial deprivation and decision making
  • Poverty and charitable giving
  • Social marketing and influence

Professional Activities

Academic Positions

  • Tuck School of Business, 2013–present

Ad hoc Reviewer

  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Psychology
  • Journal of Marketing
  • Marketing Letters
  • National Science Foundation

Working Papers

  • With S. Tully, “Perceived Time-Sensitivity Predicts Willingness to Borrow for Experiences and Material Goods”
  • With P. Keller, “A Dollar Saved Is not a Dollar Earned”
  • With P. Keller, “Financial Well-being and Deal Redemption”
  • “Consumer debt repayment: considerations and effects”
  • With V. Morwitz, J. Klein and A. John, “Proactive charitable giving”
  • With M. Lupoli, “Financial well-being and charitable giving”
  • With S. Tully and H. Hershfield, “Decisions under financial constraints”
  • With M. Blekher and V. Morwitz, “Role of products in charitable giving”


  • Morrison Junior Visiting Faculty Fellow, awarded by UCLA Anderson School of Business, 2015
  • Daniel T. Revers T’89 Faculty Fellow, 2013–2014
  • Harold W. MacDowell Award, awarded to one PhD graduate for dedication to scholarship, 2013
  • Edwin and Diane Elton Doctoral Fellowship, school-wide competitive funding, 2012–2013
  • Doctoral Fellowship in Marketing, 2008–2012
  • AMA-Sheth Consortium Fellow, 2011
  • Letter of Commendation for teaching excellence, 2011
  • Alumni Connections Award for cultivating lasting alumni-student relationships at NYU, 2007
  • Beta Gamma Sigma, 2006

Selected Publications