Faculty Directory

Eesha Sharma

Assistant Professor of Business Administration



DegreePhD, New York University, 2013; MPhil, New York University, 2012; BS, New York University, 2007

AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making, subjective well-being and deprivation

Current Research Topics

Financial deprivation, consumer financial decision making, psychology of charitable giving, social marketing

Selected Publications

Working Papers

  • With V. Morwitz, “Saving the Masses: The Role of Perceived Efficacy in Charitable Giving”
  • With S. Tully, “Drowning in Experiential Debt”
  • With V. Morwitz, J. Klein and A. John, “Encouraging Preventative Aid”
  • With A. Sussman and A. Alter, “Charity as an Exceptional Expense”
  • With P. Keller, “Financial Deprivation and Saving"


  • Harold W. MacDowell Award for the NYU Stern PhD graduate who best exemplifies qualities of and dedication to scholarship
  • Edwin and Diane Elton Doctoral Fellowship, 2012–13
  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2011
  • Doctoral Fellowship in Marketing, 2008–13
  • Beta Gamma Sigma, 2006

Professional Activities

Academic Positions

  • Tuck School of Business, 2013–present
  • New York University Stern School of Business, Instructor, 2011, Teaching Fellow, 2007–08

Nonacademic Positions

  • Ad hoc Consultant, Rockefeller Foundation, 2010
  • Analyst, Goldman, Sachs & Co., 2007–08
  • Summer Analyst, Goldman, Sachs & Co., 2006
  • Intern, Morgan Stanley, 2004

Ad hoc Reviewer

  • Journal of Consumer Research
  • Marketing Letters
  • Association for Consumer Research
  • ​Society for Consumer Psychology