Faculty Directory

Eesha Sharma

Assistant Professor of Business Administration



DegreePhD, New York University, 2013; BS, New York University

AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making, subjective well-being and deprivation

Current Research Topics

  • Consumer behavior
  • Scarcity
  • Financial well-being and deprivation
  • Consumer charitable giving

Selected Publications

Working Papers

  • With P.A. Keller, “A Dollar Saved Is not a Dollar Earned”
  • With S. Tully, “Experiential Expenses and Willingness to Borrow”

Selected Research in Progress

  • “Consumer Debt Repayment: Considerations and Effects”
  • With M. Blekher and V. Morwitz, “Role of Products in Charitable Giving” 
  • With V. Morwitz, J. Klein, and A. John, “Proactive Charitable Giving” 
  • With S. Tully and J. Gladstone, “Income Volatility and Saving” 


  • Morrison Junior Visiting Faculty Fellow, awarded by UCLA Anderson School of Business, 2015
  • Daniel T. Revers T’89 Faculty Fellow, 2013–2014
  • Harold W. MacDowell Award, awarded to one PhD graduate for dedication to scholarship, 2013
  • Edwin and Diane Elton Doctoral Fellowship, school-wide competitive funding, 2012–2013
  • Doctoral Fellowship in Marketing, 2008–2012
  • AMA-Sheth Consortium Fellow, 2011
  • Letter of Commendation for teaching excellence, 2011
  • Alumni Connections Award for cultivating lasting alumni-student relationships at NYU, 2007
  • Beta Gamma Sigma, 2006

Professional Activities

Academic Positions

  • Tuck School of Business, 2013–present
  • New York University Stern School of Business, Instructor, 2011, Teaching Fellow, 2007–08

Nonacademic Positions

  • Rockefeller Foundation, New York
    • Ad hoc Consultant, Monitoring & Evaluation, 2010
  • Goldman, Sachs & Co., New York
    • Analyst, Investment Banking Division, Financial Institutions Group, 2007–2008
    • Analyst, Investment Banking Division, Financial Institutions Group, Summer 2006
  • Morgan Stanley, New York
    • Summer Intern, Investment Management, 2004

Ad hoc Reviewer

  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Psychology
  • Marketing Letters
  • Association for Consumer Research conference, since 2010
  • La Londe conference, since 2013
  • Society for Consumer Psychology conference, since 2009

Research & Teaching

Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity and deprivation—both in their own lives and in the lives of others. She teaches Consumer Behavior.