Faculty Directory

Eesha Sharma

Assistant Professor of Business Administration





Personal Website



PhD, New York University, 2013; MPhil, New York University, 2012; BS, New York University, 2007

Areas of Expertise

Marketing, consumer behavior, judgment and decision making, subjective well-being and deprivation


Eesha Sharma teaches an elective called Consumer Insights in the MBA Program.

Current Research Topics

  • Consumer behavior
  • Scarcity
  • Financial well-being and deprivation
  • Consumer charitable giving

Professional Activities

Academic Positions

  • Tuck School of Business, 2013–present
  • New York University Stern School of Business, Instructor, 2011, Teaching Fellow, 2007–08

Nonacademic Positions

  • Rockefeller Foundation, New York
    • Ad hoc Consultant, Monitoring & Evaluation, 2010
  • Goldman, Sachs & Co., New York
    • Analyst, Investment Banking Division, Financial Institutions Group, 2007–2008
    • Analyst, Investment Banking Division, Financial Institutions Group, Summer 2006
  • Morgan Stanley, New York
    • Summer Intern, Investment Management, 2004

Ad hoc Reviewer

  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Psychology
  • Marketing Letters
  • Association for Consumer Research conference, since 2010
  • La Londe conference, since 2013
  • Society for Consumer Psychology conference, since 2009

Working Papers

  • With P.A. Keller, “A Dollar Saved Is not a Dollar Earned”
  • With S. Tully, “Experiential Expenses and Willingness to Borrow”

Selected Research in Progress

  • “Consumer Debt Repayment: Considerations and Effects”
  • With M. Blekher and V. Morwitz, “Role of Products in Charitable Giving” 
  • With V. Morwitz, J. Klein, and A. John, “Proactive Charitable Giving” 
  • With S. Tully and J. Gladstone, “Income Volatility and Saving” 


  • Morrison Junior Visiting Faculty Fellow, awarded by UCLA Anderson School of Business, 2015
  • Daniel T. Revers T’89 Faculty Fellow, 2013–2014
  • Harold W. MacDowell Award, awarded to one PhD graduate for dedication to scholarship, 2013
  • Edwin and Diane Elton Doctoral Fellowship, school-wide competitive funding, 2012–2013
  • Doctoral Fellowship in Marketing, 2008–2012
  • AMA-Sheth Consortium Fellow, 2011
  • Letter of Commendation for teaching excellence, 2011
  • Alumni Connections Award for cultivating lasting alumni-student relationships at NYU, 2007
  • Beta Gamma Sigma, 2006

Selected Publications