Faculty Directory

Eesha Sharma

Assistant Professor of Business Administration



DegreePhD, New York University, 2013; MPhil, New York University, 2012; BS, New York University, 2007

AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making, subjective well-being and deprivation

Current Research Topics

Financial deprivation, consumer financial decision making, psychology of charitable giving

Selected Publications

Working Papers

  • With P.A. Keller, “Financial Deprivation Shifts Focus from Saving to Earning”
  • With S. Tully, “Experiential Expenses and Willingness to Borrow”
  • With A. Sussman and A. Alter, “Framing Charitable Donations as Exceptional Expenses Increases Giving”

Selected Research in Progress

  • With V. Morwitz, J. Klein, and A. John, Encouraging preventative aid
  • With P.A. Keller, Framing saving opportunities
  • With A. Bhattacharjee, Income inequality
  • With A. Sussman, Pain of not paying


  • Daniel T. Revers T’89 Faculty Fellow, 2013–2014
  • Harold W. MacDowell Award 2013
  • Edwin and Diane Elton Doctoral Fellowship 2012-13
  • Doctoral Fellowship in Marketing 2008-12
  • AMA-Sheth Consortium Fellow 2011
  • Letter of Commendation for Teaching Excellence 2011
  • Alumni Connections Award 2007
  • Beta Gamma Sigma 2006
  • Friedman LLP Scholarship 2005-07
  • Undergraduate Scholars Program 2004-07

Professional Activities

Academic Positions

  • Tuck School of Business, 2013–present
  • New York University Stern School of Business, Instructor, 2011, Teaching Fellow, 2007–08

Nonacademic Positions

  • Ad hoc Consultant, Rockefeller Foundation, 2010
  • Analyst, Goldman, Sachs & Co., 2007–08
  • Summer Analyst, Goldman, Sachs & Co., 2006
  • Intern, Morgan Stanley, 2004

Ad hoc Reviewer

  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Marketing Letters
  • Association for Consumer Research
  • ​Society for Consumer Psychology

Research & Teaching

Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity and deprivation—both in their own lives and in the lives of others. She teaches Consumer Behavior.