Faculty Directory

Eesha Sharma

Assistant Professor of Business Administration








PhD, New York University, 2013; MPhil, New York University, 2012

Areas of Expertise

Marketing, consumer behavior, judgment and decision-making, subjective well-being and deprivation


Eesha Sharma is Assistant Professor of Business Administration at the Tuck School of Business. Professor Sharma’s research revolves around consumer financial wellbeing, and how psychology and marketing can be used to understand and improve it. She is particularly interested in how people react to perceived scarcity, poverty, and deprivation—both in their own lives and in the lives of others. Using a combination of behavioral experiments and field studies, she examines topics such as: how people behave when they feel poor, why people give to charity, and what factors may improve and/or worsen consumer financial decision making. Her work has been published in top journals including Journal of Consumer Research, Journal of Consumer Psychology, Organizational Behavior and Human Decision Processes, and Journal of Experimental Psychology: Applied. She teaches two graduate-level courses: the MBA Consumer Behavior elective at the Tuck School of Business, and the MEM core Marketing course at the Thayer School of Engineering.

Current Research Topics

  • Consumer behavior, judgment, and decision-making
  • Scarcity, financial constraints, subjective wealth and well-being
  • Consumer financial decision-making
  • Charitable giving, non-profit marketing

Professional Activities

Academic Positions

  • Tuck School of Business, 2013–present

Ad hoc Reviewer

  • European Journal of Marketing
  • Journal of Consumer Psychology
  • Journal of Consumer Research
  • Journal of Economic Psychology
  • Journal of Experimental Social Psychology
  • Journal of Marketing
  • Marketing Letters
  • National Science Foundation

Working Papers

  • With S. Tully, “Discretionary Debt Decisions: Consumer Willingness to Borrow for Experiences and Material Goods”
  • With P. Keller, “A Penny Saved Is not a Penny Earned: When Decisions to Earn and Save Compete for Consumer Resources”
  • With P. Keller, “Financial Deprivation and Deals”


  • Morrison Junior Visiting Fellow, UCLA Anderson School of Management, 2016
  • Daniel T. Revers T'89 Faculty Fellow, Tuck School of Business at Dartmouth, 2013-14
  • Harold W. MacDowell Award, NYU Stern School of Business, 2013
  • Edwin and  Diane Elton Doctoral Fellowship, NYU Stern School of Business, 2012-13
  • Doctoral Fellowship (Marketing), NYU Stern School of Business, 2008-12
  • AMA-Sheth Consortium Fellow, 2011
  • Letter of Commendation for teaching excellence, NYU Stern School of Business, 2011

Selected Publications