Faculty Directory

Ellie J. Kyung

Assistant Professor of Business Administration



DegreePhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998

AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making

Current Research Topics

  • Time Perception
  • Consumer Memory
  • Role of Magnitude and Valuation Judgments in Decision Making
  • Dimensions of Psychological Distance

Selected Publications

  • With G. Menon, and Y. Trope, “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge,” Psychonomic Bulletin and Review, DOI 10.3758/s13423-013-0534-9, 2013
  • With G. Menon, and Y. Trope, “Reconstruction of Things Past: Why Do Some Memories Feel So Close And Others So Far Away?” Journal of Experimental Social Psychology, 46 (1), 2010
  • With G. Menon and N. Agrawal, “Biases in Social Comparison: Optimism or Pessimism?” Organizational Behavior and Human Decision Processes, 108 (1), 2009
  • With J. Rayport and B. Jaworski, “Best Face Forward: Improving Companies’ Service Interfaces with Customers,” Journal of Interactive Marketing, 19 (4), 2005

Working Papers

  • With M. Thomas, “The Articulation Paradox: How Verbal Overshadowing Affects Price Comparisons”
  • With J. Galak, J. Redden, and Y. Yang, “How Perceptions of Temporal Distance Influence Satiation”
  • “Speeding Away from the Here and Now: Velocity x Time = Psychological Distance”
  • With S. Yang and G. Menon, “Excessive Alcohol Consumption on College Campuses: Influences, Consequences, and Policy Implications”
  • “Revisiting the Privacy Paradox: Decreasing Disclosure by Viewing Information as a Constrained Resource.”


  • C.W. Nichols Fellowship, New York University, 2009–10
  • Milton Reynolds Fellowship, 2009–10
  • Robert W. Shoemaker Fellowship, 2007
  • Doctoral Fellowship in Marketing, 2005–10

Professional Activities

Academic positions

  • Tuck School of Business, 2010–present
  • Instructor, Stern School of Business, New York University, 2008 

Nonacademic positions

  • Co-Director of Applied Interface Research Lab, 2002–05, Consultant, 1998–2002, Intern, 1997, Monitor Group
  •  Intern, Federal Trade Commission, 1996

Board memberships

  • Program Committee, Society for Judgment and Decision Making Conference, 2010–13

Editorial positions

  • Ad Hoc Reviewer, Journal of Consumer Psychology, Journal of Consumer Research, Association for Consumer Research, Society for Consumer Psychology

Research & Teaching

Ellie Kyung's research focus is consumer behavior and marketing strategy. Professor Kyung teaches the core course in Marketing and Time in the Consumer Mind, a Research-to-Practice Seminar on how time perception influences consumer decision-making.