Faculty Directory
Ellie J. Kyung
Assistant Professor of Business Administration
E-Mailellie.kyung@tuck.dartmouth.edu
Phone603-646-8966
DegreePhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998
AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making
Current Research Topics
Time perception and consumer judgments; consumer memory and decision making; dimensions of psychological distance; consumer privacy
Selected Publications
With G. Menon and Y. Trope, “Reconstruction of Things Past: Why Do Some Memories Feel So Close And Others So Far Away?”, Journal of Experimental Social Psychology, 46(1), 2010; with G. Menon and N. Agrawal, “Biases in Social Comparison: Optimism or Pessimism?”, Organizational Behavior and Human Decision Processes, 108(1), 2009; with J.F. Rayport and B.J. Jaworski, “Best Face Forward: Improving Companies’ Service Interfaces with Customers,” Journal of Interactive Marketing, 19(4), 2005
Working Papers
With G. Menon and Y. Trope, “Malleable Memories: The Role of Mindsets in Reconstructing History”; “Constructing Future Plans: Mental Accounting and the Opportunity Cost of Time”; with S. Yang and G. Menon, “Excessive Alcohol Consumption on College Campuses: Influences, Consequences, and Policy Implications”
Awards
C.W. Nichols Fellowship, New York University, 2009–10; Milton Reynolds Fellowship, 2009–10; Robert W. Shoemaker Fellowship, 2007; Doctoral Fellowship in Marketing, 2005–10
Professional Activities
Academic positions: Tuck School of Business, 2010–present; Instructor, Stern School of Business, New York University, 2008
Nonacademic positions: Co-Director of Applied Interface Research Lab, 2002–05, Consultant, 1998–2002, Intern, 1997, Monitor Group; Intern, Federal Trade Commission, 1996
Board memberships: Program Committee, Society for Judgment and Decision Making Conference, 2010–13
Editorial positions: Ad Hoc Reviewer, Journal of Consumer Psychology, Journal of Consumer Research, Association for Consumer Research, Society for Consumer Psychology
Research & Teaching Summary
Part of her focus on consumer behavior and marketing strategy, Ellie Kyung’s research into time perception has demonstrated that variation in consumers’ mindsets—from concrete to abstract—can significantly affect their judgments of companies, products, and negative events such as recalls. Professor Kyung teaches the core course Marketing Concepts and Strategy.