Faculty Directory

Ellie J. Kyung

Assistant Professor of Business Administration



DegreePhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998

AREAS OF EXPERTISEMarketing, consumer behavior, judgment and decision making

Current Research Topics

  • Time Perception
  • Consumer Memory
  • Role of Magnitude and Valuation Judgments in Decision Making
  • Dimensions of Psychological Distance

Selected Publications

  • Kyung, Ellie J., Geeta Menon, and Yaacov Trope (2013), “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge,” Psychonomic Bulletin and Review, DOI 10.3758/s13423-013-0534-9.
  • Kyung, Ellie J., Geeta Menon, and Yaacov Trope (2010), “Reconstruction of Things Past: Why Do Some Memories Feel So Close And Others So Far Away?” Journal of Experimental Social Psychology, 46 (1), 217-220.
  • Menon, Geeta, Ellie J. Kyung, and Nidhi Agrawal (2009), “Biases in Social Comparison: Optimism or Pessimism?” Organizational Behavior and Human Decision Processes, 108 (1), 39-52.
  • Rayport, Jeffrey F., Bernard J. Jaworski, and Ellie J. Kyung (2005), “Best Face Forward: Improving Companies’ Service Interfaces with Customers,” Journal of Interactive Marketing, 19 (4), 67-80.

Working Papers

  • Kyung, Ellie J. and Manoj Thomas, “The Articulation Paradox: How Verbal Overshadowing Affects Price Comparisons,” under review.
  • Galak, Jeff, Joseph P. Redden, Yang Yang, and Ellie J. Kyung, “How Perceptions of Temporal Distance Influence Satiation,” under review.
  • Kyung, Ellie J., “Speeding Away from the Here and Now: Velocity x Time = Psychological Distance,” under review.
  • Yang, Sha, Ellie J. Kyung, and Geeta Menon, “Excessive Alcohol Consumption on College Campuses: Influences, Consequences, and Policy Implications,” being revised for resubmission to Journal of Marketing.
  • Kyung, Ellie J., “Revisiting the Privacy Paradox: Decreasing Disclosure by Viewing Information as a Constrained Resource.”


  • C.W. Nichols Fellowship, New York University, 2009–10
  • Milton Reynolds Fellowship, 2009–10
  • Robert W. Shoemaker Fellowship, 2007
  • Doctoral Fellowship in Marketing, 2005–10

Professional Activities

Academic positions

  • Tuck School of Business, 2010–present
  • Instructor, Stern School of Business, New York University, 2008 

Nonacademic positions

  • Co-Director of Applied Interface Research Lab, 2002–05, Consultant, 1998–2002, Intern, 1997, Monitor Group
  •  Intern, Federal Trade Commission, 1996

Board memberships

  • Program Committee, Society for Judgment and Decision Making Conference, 2010–13

Editorial positions

  • Ad Hoc Reviewer, Journal of Consumer Psychology, Journal of Consumer Research, Association for Consumer Research, Society for Consumer Psychology

Research & Teaching Summary

Part of her focus on consumer behavior and marketing strategy, Ellie Kyung’s research into time perception has demonstrated that variation in consumers’ mindsets—from concrete to abstract—can significantly affect their judgments of companies, products, and negative events such as recalls. Professor Kyung teaches the core course in Marketing.