Faculty Directory

Ellie J. Kyung

Associate Professor of Business Administration





Personal Website



PhD, New York University, 2010; MPhil, New York University, 2008; BA, Yale University, 1998

Areas of Expertise

Marketing, consumer behavior, judgment and decision making


Ellie J. Kyung teaches the MBA core marketing course and an elective research-to-practice seminar, “Time in the Consumer Mind,” on how the psychology of time influences consumer decision making.

Current Research Topics

  • Time and Psychological Distance
  • Memory, Mindset, and Mental Representation
  • Interface and Survey Design

Professional Activities

Academic Positions

  • Tuck School of Business, 2010–present
  • Faculty Director, Tuck Behavioral Lab, 2010-present
  • Instructor, Stern School of Business, NYU, 2008

Nonacademic Positions

  • Monitor Group
    • Co-Director, Applied Interface Research Lab, 2002–05
    • Consultant, 1998–2005
    • Intern, 1997
  • Federal Trade Commission, Intern, 1996

Conference Program Committees

  • Society for Judgment and Decision Making, 2010–13
  • Co-Organizer of Women in the Society for Judgment and Decision Making Conference Annual Meeting, 2013-15
  • Society for Consumer Psychology, 2013-16
  • Association for Consumer Research, 2015


  • Journals: European Journal of Social Psychology, Journal of Consumer Psychology, Journal of Consumer Research, Journal of Experimental Social Psychology, Marketing Letters, Organizational Behavior and Human Decision Process
  • Conferences: Association for Consumer Research, Society for Consumer Psychology, AMA Winter Marketing Educators Conference, Society for Judgment and Decision Making

Working Papers

  • With M. Thomas, “Remembering Disrupts Knowing: When and Why Price Recall Disrupts Price Comparison”
  • “Speeding Away from the Here and Now: Velocity and Mental Representation”
  • With M. Thomas, and A. Krishna, “When Bigger-is-Better and When It is Not: The Rating Polarity Effect on Product Evaluations”
  • “Examining the Privacy Paradox: Decreasing Disclosure Through Priming Constraints”
  • With S. Yang, and G. Menon, “An Empirical Investigation of How Three Social Norms Influence College Student Drinking Behavior”


  • 3M Non-Tenured Faculty Award, 2013-15
  • C.W. Nichols Fellowship, NYU, 2009–10
  • Milton Reynolds Fellowship, 2009–10
  • Commendation for Teaching Excellence, NYU, 2008
  • Robert W. Shoemaker Fellowship, 2007
  • Doctoral Fellowship in Marketing, 2005–10

Selected Publications

  • With M. Thomas (conditionally accepted), "Metacognitive Memory Blocking: Why Price Recall Blocks Price Memory," Journal of Marketing Research
  • With G. Menon, and Y. Trope, “Construal Level and Temporal Judgments of the Past: The Moderating Role of Knowledge,” Psychonomic Bulletin and Review, 21(3), 2014
  • With J. Galak, J. Redden, and Y. Yang, “How Perceptions of Temporal Distance Influence Satiation,” Journal of Experimental Social Psychology, 52, 2014
  • With G. Menon, and Y. Trope, “Reconstruction of Things Past: Why Do Some Memories Feel So Close And Others So Far Away?” Journal of Experimental Social Psychology, 46(1), 2010
  • With G. Menon and N. Agrawal, “Biases in Social Comparison: Optimism or Pessimism?” Organizational Behavior and Human Decision Processes, 108(1), 2009
  • With J. Rayport and B. Jaworski, “Best Face Forward: Improving Companies’ Service Interfaces with Customers,” Journal of Interactive Marketing, 19(4), 2005