Current Research Topics

Services marketing, retail promotions, nontraditional marketing communications

Selected Publications

"The Current and Future Sales Impact of a Frequency Reward Program," Journal of Retailing, 81(4), January 2005; "The Role of Provider Communication in External Customer Participation," Health Marketing Quarterly, 2004; "Extrinsic and Intrinsic Motivators of Customer Participation in Compliance-Dependent Services," International Business & Economic Research Journal, 2003; "Coupon Promotions in Quick-Service Restaurants: Preaching to the Converted?" Cornell Hotel and Restaurant Administration Quarterly, 2002; "Coupon Response in Services," Journal of Retailing, 2001; "Recruiting and Advertising: Marketing to Minorities," Psychology and Marketing, 2000; "The Impact of Outcome, Competency and Affect on Service Referral," Journal of Services Marketing, 1998; "Marketing Quality in the Hotel Industry," in Service Quality in Hospitality Organizations, Teare, Cassel PLC, 1996; "Interactive Kiosks and Their Effects on Services Marketing: A Call for Further Research," Journal of Retailing and Consumer Services, 1995

Awards

Davidson Honorable Mention Award for best paper in Volume 81, Journal of Retailing, 2007; Best Paper, European Applied Business Research Conference, 2003; Best Paper Award finalist, Cornell Quarterly, 2002; Promotion Marketing Association Research Grant, 1999-2001; UGA Office of the Vice President for Research, Competitive Faculty Research Grant, 1998; Lilly Teaching Fellowship, University of Georgia, 1996-98; Florida Education Fund McKnight Doctoral Fellowship, 1992–95

Professional Activities

Academic positions: Visiting Associate Professor of Business Administration, Tuck School of Business, 2000–present; Assistant Professor (by courtesy), Kellogg School of Management, Northwestern University, 1999–2000; Assistant Professor, Medill School of Journalism, Northwestern University, 1998–2002; Assistant Professor, Terry College of Business, University of Georgia, 1995–98

Nonacademic positions: Program Director, Outpatient Mental Health Program, Southwest Detroit Hospital, 1988–89; Management Associate, Westin Hotels and Resorts, 1987–88

Board memberships: ASCENT: Leading Multicultural Women to the Top

Editorial positions: Editorial Review Board, Journal of Service Management