Faculty Directory

Gail Ayala Taylor

Visiting Associate Professor of Business Administration; Research Scholar






PhD, Florida State University, 1995; MBA, Michigan State University, 1990; BA, Michigan State University, 1987

Areas of Expertise


Current Research Topics

  • Services marketing
  • Retail promotions
  • Nontraditional marketing communications

Professional Activities

Academic positions

  • Visiting Associate Professor of Business Administration, Tuck School of Business, 2000–present
  • Faculty Director, Tuck Business Bridge Programs, Tuck School of Business, 2011–2015
  • Assistant Professor (by courtesy), Kellogg School of Management, Northwestern University, 1999–2000
  • Assistant Professor, Medill School of Journalism, Northwestern University, 1998–2002
  • Assistant Professor, Terry College of Business, University of Georgia, 1995–98

Nonacademic positions

  • Program Director, Outpatient Mental Health Program, Southwest Detroit Hospital, 1988–89
  • Management Associate, Westin Hotels and Resorts, 1987–88

Board memberships

  • Good Beginnings of the Upper Valley


  • Overall Best Conference Paper, American Marketing Association’s Winter Educators' Conference, 2012
  • Best Paper in the Social Responsibility, Sustainability, and Marketing Track, American Marketing Association’s Winter Educators' Conference, 2012
  • Dux Femina Facti Award for Outstanding Woman Leader, Business Bridge Program, 2008
  • Honored guest and keynote speaker, Marketing Doctoral Student Association, Ph.D. Project, August 2007
  • Davidson Honorable Mention Award for best paper in Volume 81, Journal of Retailing, 2007
  • Best Paper, European Applied Business Research Conference, 2003
  • Best Paper Award finalist, Cornell Quarterly, 2002
  • Promotion Marketing Association Research Grant, 1999-2001
  • UGA Office of the Vice President for Research, Competitive Faculty Research Grant, 1998
  • Lilly Teaching Fellowship, University of Georgia, 1996-98; Florida Education Fund McKnight Doctoral Fellowship, 1992–95

Selected Publications

  • “Does Retailer CSR Enhance Behavioral Loyalty: A Case for Benefit Segmentation,” International Journal of Research in Marketing, 2014
  • “Overcoming the ‘Recency Trap’ in Customer Relationship Management,” Journal of the Academy of Marketing Science, 2013
  • "The Current and Future Sales Impact of a Frequency Reward Program," Journal of Retailing, January 2005
  • "The Role of Provider Communication in External Customer Participation," Health Marketing Quarterly, 2004
  • "Extrinsic and Intrinsic Motivators of Customer Participation in Compliance-Dependent Services," International Business & Economic Research Journal, 2003
  • "Coupon Promotions in Quick-Service Restaurants: Preaching to the Converted?" Cornell Hotel and Restaurant Administration Quarterly, 2002
  • "Coupon Response in Services," Journal of Retailing, 2001; "Recruiting and Advertising: Marketing to Minorities," Psychology and Marketing, 2000
  • "The Impact of Outcome, Competency and Affect on Service Referral," Journal of Services Marketing, 1998
  • "Marketing Quality in the Hotel Industry," in Service Quality in Hospitality Organizations, Teare, Cassel PLC, 1996
  • "Interactive Kiosks and Their Effects on Services Marketing: A Call for Further Research," Journal of Retailing and Consumer Services, 1995