Faculty Directory

Giang Trinh

Visiting Scholar

Email

Phone

Degree

PhD, University of South Australia, 2013; MBA, The Flinders University of South Australia, 2003; MS, University of South Australia, 2009; BS, National Economics University, 1998

Areas of Expertise

Marketing

Bio

Giang Trinh is a senior lecturer at the UniSA Business School and a senior research associate at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. As a lecturer, Giang teaches both undergraduate and postgraduate courses in marketing; as a research associate, he conducts and leads commercial and academic research projects and supervises masters and PhD research students. Giang has engaged local and international industry through commercial research projects, and served as co-chief investigator and principal analyst for many projects funded by leading corporations all over the world. He has twice been awarded the Certificate of Commendation for Research Excellence.

Current Research Topics

  • Brand/channel choice
  • Customer lifetime value
  • Online brand/retailer loyalty
  • On-the-go purchasing behavior
  • Price promotion
  • New product launch
  • Probability models


Professional Activities

Academic positions

  • Visiting Scholar, Tuck School of Business, 2017–present
  • Senior Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, 2014–present
  • Senior Lecturer, School of Marketing, University of South Australia, 2016–present
  • Lecturer, School of Marketing, University of South Australia, 2015–16
  • Postdoctoral Research Fellow, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, 2013–15
  • Research Associate, Ehrenberg-Bass Institute for Marketing Science, University of South Australia, 2009–12

Board positions

  • Member, UniSA Business School Research Management Committee, 2017–present


Working Papers

  • With J. Dawes and R. Kennedy, “A Comparison of Brand Loyalty between On-the-Go and Take-Home Purchases”
  • With C. Graham, J. Dawes, and J. Scriven,  “The Long-Term Erosion of Repeat-Purchase Loyalty: Replication and Extension”
  • With Z. Anesbury and C. Driesener. “Has Behavioral Loyalty to Online Grocery Retailers Declined?”
  • With A. Corsi and L. Lockshin, “How Country of Origins Compete and Grow”
  • With V. Pare and M. Wright, “The Relationship between Household Lifecycle and Purchasing Price”
  • “Conditional Forecasting of Compound Erlang Demand with Lognormal Heterogeneity”


Awards

  • UniSA Business School Certificate of Commendation in the category of Research Excellence, 2015–16
  • UniSA Business School Certificate of Commendation in the category of Research Excellence, 2014–15
  • UniSA Business School Research Investment Scheme Award, 2016
  • UniSA Business School Research Investment Scheme Award, 2015
  • UniSA Business School Research Investment Scheme Award, 2014
  • UniSA Australian Postgraduate Award for PhD, 2009–12
  • Australian Postgraduate Award for Masters by Research, 2007–09

Selected Publications

  • With H. Sorensen, S. Bogomolova, K. Anderson, A. Sharp, R. Kennedy, B. Page, and M.  Wright, “Fundamental Patterns of In-Store Shopper Behavior,” Journal of Retailing and Consumer Services, 37, 2017
  • With D. Lam, “Understanding the Attendance at Cultural Venues and Events with Stochastic Preference Models,” Journal of Business Research, 69(9), 2016
  • With J. Romaniuk and A. Tanusondjaja, “Benchmarking Buyer Behavior towards New Brands,” Marketing Letters, 27(4), 2016
  • With A. Tanusondjaja and J. Romaniuk, “Exploring the Past Behavior of New Brand Buyers,” International Journal of Market Research, 58(5), 2016
  • With J. Wilkinson, R. Lee, and N. Brown, “Can the Negative Binomial Distribution Predict B2B Purchases?” Journal of Business and Industrial Marketing, 34(4), 2016
  • With S. Bogomolova, S. Dunn, T. Taylor, and R. Volpe, “Price Promotion Landscape in the U.S. and U.K.: Depicting Retail Practice to Inform Future Research Agenda,” Journal of Retailing and Consumer Services, 25, 2015
  • With Z. Anesbury, “An Investigation in Brand Growth and Decline Across Categories,” International Journal of Market Research, 57(3), 2015
  • “A Stochastic Model of Consideration Set Sizes,” Journal of Consumer Behavior, 14(3), 2015
  • With C. Rungie, M. Wright, C. Driesener, and J. Dawes, “Predicting Future Purchases with the Poisson Lognormal Model,” Marketing Letters, 25(2), 2014
  • With M. Wright and P. Stern, “The Relationship between Household Life Cycle and Brand Loyalty,” in NA – Advances in Consumer Research, Vol. 42, 2014
  • “Predicting Variation in Repertoire Size with the NBD Model,” Australasian Marketing Journal, 22(2), 2014
  • With J. Dawes and L. Lockshin, “Do Product Variants Appeal to Different Segments of Buyers within a Category?” Journal of Product and Brand Management, 18(2), 2009