Faculty Directory

John Fyfe Marshall

Adjunct Associate Professor of Business Administration



DegreeMBA, Tuck School of Business, 1992; AB, Princeton, 1987

AREAS OF EXPERTISEMarketing, technology management

Current Research Topics

  • Technology impact on marketing function, brand strategy, and portfolio management
  • New approaches in marketing analytics
  • Media channel optimization

Selected Publications

  • With David Kenny, "Contextual Marketing: The Real Business of the Internet," Harvard Business Review, 2000

Professional Activities

Academic positions

  • Tuck School of Business, 2006–present
  • Visiting Professor of Management, Instituto Centroamericano de Administración de Empresas (INCAE), Costa Rica, 1997 

Nonacademic positions

  • Executive Vice President, Digitas Inc., 1999–2004
  • Partner, Mercer Management Consulting, 1995–99
  • Manager, Braxton Associates, 1992–95
  • Equity Analyst, Alex Brown and Sons, 1987–91