Current Research Topics

Technology impact on marketing function, brand strategy, and portfolio management; new approaches in marketing analytics; media channel optimization

Selected Publications

With David Kenny, "Contextual Marketing: The Real Business of the Internet," Harvard Business Review, 2000

Professional Activities

Academic positions: Visiting Professor of Management, Instituto Centroamericano de Administración de Empresas (INCAE), Costa Rica, 1997; Tuck School of Business, 2006–present

Nonacademic positions: Equity Analyst, Alex Brown and Sons, 1987–91; Manager, Braxton Associates, 1992–95; Partner, Mercer Management Consulting, 1995–99; Executive Vice President, Digitas Inc., 1999–2004