Faculty Directory

John U. Farley

C.V. Starr Distinguished Research Fellow in International Business

E-Mailjohn.u.farley@tuck.dartmouth.edu

Phone603-646-1431

DegreePhD, The University of Chicago, 1962; MBA, Tuck School of Business, 1959; AB, Dartmouth College, 1957

AREAS OF EXPERTISEInternational business, management science, marketing, public policy and management

Current Research Topics

  • Organizational culture and performance in six countries
  • Why some firms earn more than others

Selected Publications

  • With R. Deshpandé and F.E. Webster Jr., "Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to- Business Markets," International Journal of Research in Marketing, forthcoming
  • With D.R. Lehmann, "Empirical Marketing Generalization Using Meta-Analysis," Marketing Science, 1999
  • Global Performance, Oxford University Press, 1999
  • "Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrad Analysis," Journal of Marketing, January 1993
  • "Profiles of Product Innovators among Large U.S. Manufacturers," Management Science, 1992
  • "Determinants of Corporate Performance: A Meta-Analysis," Management Science, 1990

Awards

  • William F. O’Dell Award, 1995
  • Wroe Alderson Award for Contribution to Marketing, 1995

Professional Activities

Academic positions

  • Tuck School of Business, 1995–present
  • Henkel Professor of Industrial Marketing, Chinese European International Business School, Shanghai, 1997–2002
  • Visiting Professor: International University of Japan, National University of Singapore, INSEAD, Massachusetts Institute of Technology, London Graduate School of Business Studies, and Handelshogskolan
  • Director, Joseph H. Lauder Institute, 1991–94, Ira A. Lipman Professor of Marketing, 1991–94, The Wharton School, University of Pennsylvania
  • R.C. Kopf Professor of International Marketing, 1984–90, Professor, 1970–84, Associate Professor, 1967–70, Columbia University
  • Associate Professor, 1965–67, Assistant Professor, 1962–65, Carnegie Mellon University

Nonacademic positions

  • Partner, Greenwich Associates, 1987–96
  • Executive Director, Marketing Science Institute, 1985–87

Research & Teaching Summary

Professor Farley’s research has focused on measuring cultural factors and assessing their impact on consumer behavior in the global marketplace. For example, a paper he recently co-authored explores how belief in karma shapes consumer satisfaction among Indians, making them less inclined to lower expectations in hope of temporarily feeling better.