DegreePhD, The University of Chicago, 1962; MBA, Tuck School of Business, 1959; AB, Dartmouth College, 1957
AREAS OF EXPERTISEInternational business, management science, marketing, public policy and management
Organizational culture and performance in six countries, why some firms earn more than others
With R. Deshpandé and F.E. Webster Jr., "Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to- Business Markets," International Journal of Research in Marketing, forthcoming; with D.R. Lehmann, "Empirical Marketing Generalization Using Meta-Analysis," Marketing Science, 1999; Global Performance, Oxford University Press, 1999; "Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrad Analysis," Journal of Marketing, January 1993; "Profiles of Product Innovators among Large U.S. Manufacturers," Management Science, 1992; "Determinants of Corporate Performance: A Meta-Analysis," Management Science, 1990
William F. O’Dell Award, 1995; Wroe Alderson Award for Contribution to Marketing, 1995
Academic positions: Tuck School of Business, 1995–present; Henkel Professor of Industrial Marketing, Chinese European International Business School, Shanghai, 1997–2002; Visiting Professor: International University of Japan, National University of Singapore, INSEAD, Massachusetts Institute of Technology, London Graduate School of Business Studies, and Handelshogskolan; Director, Joseph H. Lauder Institute, 1991–94, Ira A. Lipman Professor of Marketing, 1991–94, The Wharton School, University of Pennsylvania; R.C. Kopf Professor of International Marketing, 1984–90, Professor, 1970–84, Associate Professor, 1967–70, Columbia University; Associate Professor, 1965–67, Assistant Professor, 1962–65, Carnegie Mellon University
Nonacademic positions: Partner, Greenwich Associates, 1987–96; Executive Director, Marketing Science Institute, 1985–87
Professor Farley’s research has focused on measuring cultural factors and assessing their impact on consumer behavior in the global marketplace. For example, a paper he recently co-authored explores how belief in karma shapes consumer satisfaction among Indians, making them less inclined to lower expectations in hope of temporarily feeling better.