Current Research Topics

Organizational culture and performance in six countries, why some firms earn more than others

Selected Publications

"Determinants of Corporate Performance: A Meta-Analysis," Management Science, 1990; "Profiles of Product Innovators among Large U.S. Manufacturers," Management Science, 1992; "Corporate Culture, Customer Orientation and Innovativeness in Japanese Firms: A Quadrad Analysis," Journal of Marketing, January 1993; Global Performance, Oxford University Press, 1999; with D.R. Lehmann, "Empirical Marketing Generalization Using Meta-Analysis," Marketing Science, 1999; with R. Deshpandé and F.E. Webster Jr., "Triad Lessons: Generalizing Results on High Performance Firms in Five Business-to- Business Markets," International Journal of Research in Marketing, forthcoming
 

Awards

William F. O’Dell Award, 1995; Wroe Alderson Award for Contribution to Marketing, 1995

Professional Activities

Academic positions: Assistant Professor, 1962–65, Associate Professor, 1965–67, Carnegie Mellon University; Associate Professor, 1967–70, Professor, 1970–84, R.C. Kopf Professor of International Marketing, 1984–90, Columbia University; Ira A. Lipman Professor of Marketing, 1991–94, Director, Joseph H. Lauder Institute, 1991–94, The Wharton School, University of Pennsylvania; Tuck School of Business, 1995–present; Visiting Professor: International University of Japan, National University of Singapore, INSEAD, Massachusetts Institute of Technology, London Graduate School of Business Studies, and Handelshogskolan; Henkel Professor of Industrial Marketing, Chinese European International Business School, Shanghai, 1997–2002

Nonacademic positions: Executive Director, Marketing Science Institute, 1985–87; Partner, Greenwich Associates, 1987–96