Faculty Directory

Joseph Johnson

Visiting Associate Professor of Marketing




Joseph Johnson is Associate Professor of Marketing at the University of Miami where he teaches Marketing Analytics, New Product Development, Strategic Brand Management and a doctoral seminar on Quantitative Methods for Marketing Strategy. His research focuses on the use of data and analytics as a decision aid for managers. He has developed and collaborated in analytical models for:

  • Machine learning algorithms for advertising design
  • Genetic algorithms for new product designs
  • Demand forecasting optimization of retail promotions
  • Brand management using social media
  • Measuring service quality and customer satisfaction using social media and user-generated comments
  • Digital media analytics for nonprofit organizations
  • Measuring patient satisfaction
  • Transportation models data visualization for retail industry
  • Financial valuation of marketing strategy
  • Credit portfolio models for banking
  • Models for increasing clinic efficiency for UM’s clinics
  • Risk models for predicting health outcomes after surgery

His research has appeared in leading journals such as the Journal of Consumer Research, Marketing Science, Journal of Marketing, Journal of Retailing, Journal of the Academy of Marketing Science, Journal of International Marketing, and Journal of Optimization Theory and Applications. His paper on market entry strategies into India and China won the Paul Root Best Paper Award from the Journal of Marketing in 2008. His research on financial markets has been featured in Financial Times of India, MSNBC and Kiplinger’s Personal Finance. He has appeared on the TV news show Nightly Business Report to discuss his research on how consumer decision making leads to financial bubbles. His co-authored paper with Shirin and Sanjay Razdan won the best paper award at the World Conference of Endourology in 2014. He has given invited presentations on his work at Cambridge University, Harvard University, University of Florida, and the Wharton School of Business. In 2017, his students voted him the Research Mentor of the Year for his mentoring of their research projects.

Professor Johnson has over a decade of global industry experience. In India, he worked at Hindustan Petroleum where he developed algorithms for optimal retail outlet locations. Later with Tata Steel he led the team that designed and implemented computerized systems that integrated demand forecasting and distribution logistics for Tata Steel's eastern India operations. His work earned him Tata Steel's award for the Best Total Quality Project in 1995. In the Middle East he worked with SSB, Oman, where he developed pricing and promotion response models for Toyota’s auto line up. In the U.S., he has worked on projects with Affinova, Axalta, Asian-American Advisory Board of Miami-Dade County, Cheapoair, Coflow Jet, Dell, Eli-Lilly, eMpulse, Hope Foundation, Holy Rosary Church, Royal Caribbean, Ocean Reef Club, NuPhoton, Proton Data Security, Perry Ellis, Ryder Transportation, Power Finance Credit Union, SAS, UM-Health Universal Fox Studios and Ventas.