Faculty Directory

Lauren Grewal

Assistant Professor of Business Administration

Email

lauren.s.grewal@tuck.dartmouth.edu

Phone

Degree

PhD, University of Pittsburgh, Katz Graduate School of Business, 2018; BA, Brandeis University, 2013

Areas of Expertise

Marketing, consumer behavior, digital and social media marketing

Bio

Lauren S. Grewal is an assistant professor in Tuck's Marketing group. Professor Grewal’s research examines identity-based consumption, how consumers use and process digital and social media, and consumer well-being. She uses a multi-method approach of behavioral experiments, real-world data, and field studies.

Current Research Topics

  • Identity-based consumption
  • Digital and social media marketing
  • Consumer well-being


Professional Activities

Academic positions

  • Assistant Professor, Tuck School of Business, 2018–present
  • Instructor, University of Pittsburgh, 2016–17

Editorial positions

Reviewer

  • Journals: Journal of the Association of Consumer Research, Journal of Consumer Research, Journal of Public Policy and Marketing
  • Conferences: Association for Consumer Research, Society for Consumer Psychology 


Awards

  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
  • Ben L. Fryrear Competitive Student Fellowship for fifth-year funding, 2017–18
  • Robert Perloff Doctoral Student Award, 2017
  • MSI Research Grant recipient, 2017
  • MSI Alden G. Clayton Dissertation Proposal honorable mention winner, 2016
  • AMA CBSIG Rising Star Award co-recipient, 2016–17

Working Papers

  • With A. Stephen and N.V. Coleman, “When Posting About Products in Social Media Backfires: The Negative Effects of Consumer Identity-Signaling on Desire to Purchase”
  • With A. Stephen, “In Mobile We Trust: How Mobile Reviews Influence Consumer’s Purchase Intentions”
  • With C. Lamberton and N.V. Coleman, “You are What (and How, and With Whom) You Eat: Effects of Food Identity on Preferences, Choice, and Consumption”
  • With J. Hmurovic, C. Lamberton, and R.W. Reczek, “The Self-Perception Connection: Why Consumers Devalue Unattractive Produce”
  • With P. J. Liu and E. Baskin, “Health Product Recommendations and Feeling Self-Conscious: Why and When the Form of Recommendation Matters”
  • With M. Steffel and D. Grewal, “When Giving Thanks Means More: The Impact of Publicly versus Privately Sharing Gratitude in Gift-Giving”
  • With E. Wu and K. Cutright, “The Role of Religion on Interest in Self-Improvement Products”

Selected Publications

  • With A.H. Gutchess, R. Sokal, J.A. Coleman, G. Gotthilf, and N. Rosa, “Age Differences in Self-Referencing: Evidence for Common and Distinct Encoding Strategies,” Brain Research, 2015