Current Research Topics

Behavioral consumer segmentation, brand-centric corporate social responsibility (the ‘Brand Halo’)

Selected Publications

Monthly marketing columns in BrandAge (Turkey) and Biz (Romania), 2010–present; Exponential Marketing, Management Publishing, 2009; Concrete Statues, Kassak Publishing, 2001

Awards

Woodruff Cup recipient for most outstanding division in the world, The Coca-Cola Company, 1997

Professional Activities

Academic positions: Visiting Professor of Business Administration, Tuck School, 2011–present; Visiting Professor of Marketing, Moscow School of Management SKOLKOVO, 2010–present; Adjunct Professor of Marketing, Maastricht School of Management, Romania, 2010–present; Dean and Managing Director, 2007–09, Professor of Marketing, 2005–10, CEU Business School, Central European University, Budapest, Hungary; Adjunct Professor of Marketing, Corvinus University, Budapest, Hungary 2000–07

Nonacademic positions: Chairman, The Garrison Group, 2003–present; Managing Director, Coca-Cola Hungary, 1996–2000; Marketing Director for Central and Eastern Europe, The Coca-Cola Company, 1995–96; President, Garrison Lontine Advertising, 1985–95; District Manager, Coca-Cola USA, 1981–85; Unit Manager, Procter & Gamble, 1979–81

Board memberships: United Way Hungary 2004–10; Goodwill Industries, 1988–94