DegreePhD, University of Southern California, 1994; BS, University of Pennsylvania, 1984
AREAS OF EXPERTISENew products, global marketing, marketing strategy
Peter Golder’s research has found that enduring market leadership is the result primarily of vision and will, questioning the first-mover advantage. He has also revealed the positive impact of faculty research in MBA programs. Professor Golder teaches the core course Marketing Concepts and Strategy and the elective Global Marketing.