DegreePhD, University of Southern California, 1994; BS, University of Pennsylvania, 1984
AREAS OF EXPERTISENew products, quality, branding, global marketing
Best Paper/Book Awards
Peter Golder’s research questions the predominant view of a first-mover advantage and identifies the common strategies late movers employ to dominate markets. More broadly his research investigates new product markets and long-term market leadership. Professor Golder teaches the core course Marketing and the elective course Global Marketing.