Faculty Directory

Praveen K. Kopalle

Associate Dean for the MBA Program; Signal Companies' Professor of Management

Email

praveen.k.kopalle@tuck.dartmouth.edu

Phone

603-646-3612

Website

http://faculty.tuck.dartmouth.edu/praveen-kopalle/

Degree

PhD, Columbia University, 1992; MBA, Indian Institute of Management, 1988; BE, Osmania University, 1986

Areas of Expertise

Marketing, statistics, management science

Bio

Praveen Kopalle joined the Tuck School in 1996. In addition to his awards, research, and editorial accomplishments, Praveen is also a research director (Internet marketing and pricing) at the Glassmeyer/McNamee Center for Digital Strategies, and a faculty associate of William F. Achtmeyer Center for Global Leadership, both at the Tuck School. He is a marketing advisor for BeVocal, Inc., based in Santa Clara, CA and is an avid cricket enthusiast and a HAM radio operator.

Current Research Topics

  • Frequency rewards programs
  • Pricing
  • New products
  • Customer expectations
  • Dynamic models


Professional Activities

Academic positions

  • Tuck School of Business, 1996–present
  • Visiting Scholar, Indian School of Business, 2009
  • Bozzone Visiting Scholar, Rensselaer Polytechnic Institute, 2008
  • Assistant Professor of Marketing, University of Arizona, 1992–96

Board memberships

  • Advisory Boards–Aten Works, Director in a Box Ltd., Be Vocal, Inc. (1999–2007) 

Editorial positions

  • Associate Editor, Journal of Consumer Research
  • Associate Editor, Journal of Retailing
  • Editorial Board, IIMB Management Review, IJTMKT, International Journal of Electronic Commerce, Journal of Interactive Marketing, Marketing Letters, Marketing Science, Journal of Revenue and Pricing Management
  • Ad Hoc Reviewer, Journal of Marketing, Journal of Marketing Research, Management Science


Working Papers

  • With S. Voleti and P. Ghosh, “Enhancing Category Profitability by Incorporating Dynamic Elements of Competition,” 2015
  • With J. Burkhardt and K. Gillingham, “Can’t Take the Heat? Field Experiments in Residential Energy Conservation on Hot Texas Days,” 2015
  • With R. Fisher, B. Sud and K. Antia, “The Effects of Advertised Quality Emphasis and Objective Quality on Sales: Evidence from the US Mini-van Market,” 2015
  • With R. Raghunathan, “Productivity or Happiness? Assessing the Impact of Tax Rates Through Computer Mediated Simulation,” 2015
  • With D. Lehmann and J. Farley, "How General are the Customer Satisfaction and Expectation Formation Processes? Comparing the U.S., China, and India"
  • With F. ter Hofstede and R. Raghunathan, “Improving Click Through Rates of Ads in Mobile Device,” 2013  


Awards

  • 2015 Teaching Excellence Award in Core Curriculum at Tuck
  • Finalist, 2015 INFORMS Society on Marketing Long Term Impact Award
  • Best Paper Award of the Special Issue on Marketing and Innovation, International Journal of Research in Marketing
  • Winner, 2014 William R. Davidson Award, Journal of Retailing
  • AMA-Sheth Doctoral Consortium Faculty, 2013, 2009, 2005, 2001
  • Distinguished Alumnus Award 2011, Indian Institute of Management, Bangalore
  • Finalist, 2011 Marketing Science Institute’s Robert Buzzell Award
  • Winner of 2011 William R. Davidson Honorable mention award, Journal of Retailing
  • Thought Leader, Texas A&M Conference, Spring 2010
  • Visiting Scholar, July 2011, July 2010, Winter 2009 Indian School of Business
  • Finalist, 2006 John D. C. Little Best Paper Award
  • Winner, 2005 John D. C. Little Best Paper Award
  • Bozzone Visiting Scholar, Lally School of Management and Technology, Rensselaer Polytechnic Institute, Spring 2008
  • Thought Leader, “Customer Experience Management in Retailing,” Spring 2008
  • 2004 Academy of Management Best Paper Proceedings
  • Winner, MSI Competition on Global Marketing, 2003
  • Most Productive Reviewer, Marketing Science, 2003
  • Outstanding Reviewer Award, Journal of Retailing, 2003
  • 1998 Harvey H. Bundy III Fellowship, Tuck School of Business
  • Research Grant Award, Center for Asia and the Emerging Economies, Tuck School
  • Undergraduate Marketing Professor of the Semester, Spring 1996
  • Recognition of Excellence, Spring 1996
  • Faculty Fellow, XIV Annual Doctoral Symposium, April 1996, University of Houston
  • Best undergraduate Marketing instructor, Spring 1995
  • Research Grant Award, University of Arizona Foundation in Fall 1994
  • AMA Doctoral Consortium Fellow, 1991
  • Merit Scholarship, Indian Institute of Management, Bangalore
  • National Merit Scholarship from Government of India (July 1982-May 1986) 

Selected Publications

  • With S. Voleti and P. Ghosh, “An Inter-product Model of Competition Incorporating Branding Hierarchy and Product Similarities Using Store Level Data,” Forthcoming, Management Science.
  • With D. Lehmann, “The Truth Hurts: How Customers May Lose From Honest Advertising,” Forthcoming, International Journal of Research in Marketing.
  • With E. Breugelmans, T. Bijmolt, J. Zhang, L. Basso, M. Dorotic, A. Minnema, W. Mijnlieff and N. Wünderlich, “Advancing Research on Loyalty Programs: A Future Research Agenda,” Forthcoming, Marketing Letters
  • With D. Hardesty, R. Goodstein, D. Grewal, and A. Miyazaki, “The Accuracy of Scanned Prices,” Journal of Retailing, 90 (2), 2014
  • With W. Kamakura and D. Lehmann, “Editorial: Empirical Generalizations in Retailing,” Forthcoming, Journal of Retailing, 2014
  • With S. Neslin, B. Sun, Y. Sun, and V. Swaminathan, "The Joint Sales Impact of Frequency Reward and Customer Tier Components of Loyalty Programs," Marketing Science, 31 (2): 216-35, 2012
  • With P.K. Kannan, L. Boldt, and N. Arora, "The Impact of Household Level Heterogeneity in Reference Price Effects on Optimal Retailer Pricing Policies," Journal of Retailing, 88 (1): 102-14, 2011
  • With V. Govindarajan and E. Danneels, "The Effects of Mainstream and Emerging Customer Orientations on Radical and Disruptive Innovations," Journal of Product Innovation Management, S1, November, 2011
  • With D. Grewal, K. Ailawadi, D. Gauri, K. Hall, and J. Robertson, "Innovations in Retail Pricing and Promotions," Journal of Retailing, 87, July, 2011
  • With D. Hoffman and T. Novak, "The "Right" Consumers for Better Concepts: Identifying and Using Consumers High in Emergent Nature to Further Develop New Product Concepts," Journal of Marketing Research, 47 (5), 2010
  • With D. Lehmann and J. Farley, "Customer Expectations, Satisfaction, and Culture: The Effects of Belief in Karma in India," Journal of Consumer Research, 37 (2), 2010