DegreePhD, Columbia University, 1992; MBA, Indian Institute of Management, 1988; BE, Osmania University, 1986
AREAS OF EXPERTISEMarketing, statistics, management science
Praveen Kopalle's teaching and research interests include marketing management, marketing research, pricing strategy, and new product development. He specializes in heterogeneity in reference price effects and retailer pricing and in trade deals and retailer price promotions. Professor Kopalle teaches the core course Statistics for Managers and the elective Retail Pricing Strategy and Tactics.