Faculty Directory

Robert Paul Rooderkerk

Visiting Assistant Professor of Business Administration



DegreePhD, Tilburg University, The Netherlands, 2007; MSc, Erasmus University, Rotterdam, The Netherlands, 2001

AREAS OF EXPERTISEMarketing, behavioral decision making, psychology, statistics, operations

Current Research Topics

  • Assortment layout
  • Assortment optimization
  • Bayesian statistics
  • Behavioral decision making
  • Choice modeling
  • Conjoint analysis
  • Context effects
  • Micromarketing
  • New product development
  • Operations research
  • Product line design
  • Retailer-manufacturer partnership
  • Retailing

Selected Publications

  • With H. Van Heerde and T. Bijmolt, “Optimizing Retail Assortments,” Marketing Science, 32 (5), September 2013
  • With H. Van Heerde and T. Bijmolt, “Incorporating Context Effects into a Choice Model,” Journal of Marketing Research, 48(4), August 2011
  • With K. Ailawadi, E. Bradlow, M. Draganska, V. Nijs, K. Sudhir, K. Wilbur and J. Zhang, “Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research,” Marketing Letters, 21(3), 2010 

Working Papers

  • With M. Ataman, “Context Dependence as Driver of Preference Dynamics”
  • With K. Pauwels, “No Comment?! The Drivers of Reactions to Online Posts in Professional Groups”


  • Finalist, Paul E. Green Award, Journal of Marketing Research, 2011
  • TiSEM Excellence in Teaching Award in MSc program, 2010, 2009
  • Finalist, Tilburg School of Economics Management (TiSEM) Best Bachelor Course Award for business research, 2009
  • Invitation to “Excellence Lunch” at Noordeinde Palace in The Haigue offered by His Majesty Prince Willem-Alexander, Prince of Orange, and Princess Maxima, to Dutch citizens with extraordinary achievements, 2009
  • Marketing Science Dissertation Award for best marketing dissertation written at universities in The Netherlands and Belgium, 2008

Professional Activities

Academic positions

  • Visiting Assistant Professor of Business Administration, Tuck School of Business, 2012–present
  • Associate Professor of Marketing, TiasNimbas Business School, 2013–present
  • Visiting Scholar, UCLA Anderson School of Management, 2010
  • Guest Professor, Vienna University of Business and Economics, 2009
  • Visiting Scholar, Tuck School of Business, 2008
  • Assistant Professor, Tilburg University, 2006–2012 
  • Visiting Scholar, University of Florida, Gainesville, 2001–02

Nonacademic positions

  • Member of the Academic Advisory Board, Marketing Productivity Group, NYC, 2009–12
  • Researcher, KPN Research, The Netherlands, 2000–01
  • Research Assistant, Dutch Ministry of Finance, 1999

Board Memberships

  • Board Member, Tilburg University Center Society

Editorial positions

  • Ad Hoc Reviewer, International Journal of Research in Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science 
  • Guest Associate Editor, International Journal of Research in Marketing