Current Research Topics

Assortment layout, assortment optimization, Bayesian statistics, behavioral decision making, choice modeling, conjoint analysis, context effects, micromarketing, new product development, operations research, product line design, retailer-manufacturer partnership, retailing

Selected Publications

With H. Van Heerde and T. Bijmolt, “Optimizing Retail Assortments,” forthcoming, Marketing Science. With H. Van Heerde and T. Bijmolt, “Incorporating Context Effects into a Choice Model,” Journal of Marketing Research, 48(4), August 2011; with K. Ailawadi, E. Bradlow, M. Draganska, V. Nijs, K. Sudhir, K. Wilbur and J. Zhang, “Empirical Models of Manufacturer-Retailer Interaction: A Review and Agenda for Future Research,” Marketing Letters, 21(3), 2010 

Working Papers

With M. Ataman, “Context Dependence as Driver of Preference Dynamics”; with K. Pauwels, “No Comment?! The Drivers of Reactions to Online Posts in Professional Groups”

Awards

Finalist, Paul E. Green Award, Journal of Marketing Research, 2011; TiSEM Excellence in Teaching Award in MSc program, 2010, 2009; Finalist, Tilburg School of Economics Management (TiSEM) Best Bachelor Course Award for business research, 2009; Invitation to “Excellence Lunch” at Noordeinde Palace in The Haigue offered by His Majesty Prince Willem-Alexander, Prince of Orange, and Princess Maxima, to Dutch citizens with extraordinary achievements, 2009; Marketing Science Dissertation Award for best marketing dissertation written at universities in The Netherlands and Belguim, 2008

Professional Activities

Academic positions: Visiting Assistant Professor of Business Administration, Tuck School of Business, 2012–present; Visiting Scholar, UCLA Anderson School of Management, 2010; Guest Professor, Vienna University of Business and Economics, 2009; Visiting Scholar, Tuck School of Business, 2008; Assistant Professor, Tilburg University, 2006–2012; Visiting Scholar, University of Florida, Gainesville, 2001–02

Nonacademic positions: Member of the Academic Advisory Board, Marketing Productivity Group, NYC, 2009–12; Researcher, KPN Research, The Netherlands, 2000–01; Research Assistant, Dutch Ministry of Finance, 1999

Board Memberships: Board Member, Tilburg University Center Society

Editorial positions: Ad Hoc Reviewer, International Journal of Research in Marketing, Journal of Retailing, Marketing Science; Guest Associate Editor, International Journal of Research in Marketing