Faculty Directory

Ronald P. Hill

Visiting Professor of Marketing




PhD, University of Maryland, 1984; MBA, University of Maryland, 1978; BS, University of Maryland, 1976

Areas of Expertise

Restricted consumer behavior, marketing ethics, corporate social responsibility, public policy


Consumer Insights

Current Research Topics

Mass incarceration and the prison-industrial complex, morality in the marketplace, dangerous consumption and consumption in dangerous environments

Professional Activities

Academic positions

  • Visiting Professor of Marketing, Tuck School of Business, 2016–present
  • Richard J. and Barbara Naclerio Endowed Chair, 2006–present, Senior Associate Dean, Intellectual Strategy, 2006–10, Associate Professor of Marketing, 1989–93, Professor of Marketing, 1993–96, Villanova School of Business, Villanova University
  • Bank of America Professor of Corporate Social Responsibility, Founding Dean, and Professor of Marketing, University of South Florida, College of Business, 2003–06
  • John B. Delaunay, C.S.C. Professor of Social Responsibility, 2001–03, Founding Dean and Professor of Business Administration, 1996–2001, University of Portland, Pamplin School of Business Administration
  • Visiting Assistant Professor of Marketing, Cornell University, Johnson Graduate School of Management, 1988–89
  • Instructor of Marketing, 1983–84, Assistant Professor of Marketing, 1984–88, The American University, Kogod College of Business Administration
  • Instructor of Marketing, University of Maryland, College of Business Administration, 1976–78, 1980–83
  • Instructor of Business Administration, George Washington University, School of Business and Public Management, 1978–80

Editorial positions

Editorial Boards:

  • Journal of the Academy of Management Science, 2015–present
  • Journal of Public Policy & Marketing, 1993–present
  • Journal of Macromarketing, 2003–present
  • Journal of Consumer Affairs, 2005–present


  • 2016 AMA Kinnear Award for best article in a three-year period at Journal of Public Policy & Marketing
  • 2016 Award for the Best Article at Journal of Consumer Affairs
  • 2016 Slater Award for the Best Article at Journal of Macromarketing
  • 2016 Top Five Reviewer, Journal of Academy of Marketing Science
  • 2014 McDonough Family Faculty Award for Research Excellence, Villanova School of Business
  • 2013 American Marketing Association Marketing and Society Special Interest Group Lifetime Achievement Award
  • 2013 Alan N. Nash Distinguished Doctoral Graduate Award, Smith School of Business, University of Maryland at College Park
  • 2012 Williams—Qualls—Spratlen Multicultural Mentoring Award of Excellence sponsored by the American Marketing Association
  • Ph.D. Project and Marketing Doctoral Student Association Award for Outstanding Service, Leadership, and Commitment to the Marketing Profession, 2012
  • Recipient, 2012 Villanova University Outstanding Faculty Research Award
  • 2010 Pollay Prize Recipient for Excellence in the Study of Marketing in the Public Interest

Selected Publications

  • With D. Cunningham, “Dehumanization and Restriction inside a Maximum Security Prison: Novel Insights about Consumer Acquisition and Ownership,” Journal of the Association for Consumer Research, 1 (April), 2016
  • With J. Rapp and M. Capella, “Antiservice as a Guiding Maxim: Tough Lessons from a Maximum Security Prison,” Journal of Service Research, 19(1), 2016
  • With J. Rapp, “’Lordy, Lordy Look Who’s Forty!’ The Journal of Consumer Research Reaches a Milestone,” Journal of Consumer Research, 42(1), 2015
  • With K. Martin, “Saving and Well-Being at the Base-of-the-Pyramid: Implications for Transformative Financial Services Delivery,” Journal of Service Research, 18(3), 2015
  • With A. Bennett and K. Daddario, “Shopping While Nonwhite: Racial Discrimination among Minority Consumers,” Journal of Consumer Affairs, 49 (Summer), 2015
  • With S. Mahar, D. Wright, and K. Bretthauer, “Optimizing Marketer Costs and Consumer Benefits Across ‘Clicks’ and ‘Bricks,’” Journal of the Academy of Marketing Science, 42(6), 2014
  • With L. Chaplin and D. John, “Poverty and Materialism: A Look at Impoverished Versus Affluent Children,” Journal of Public Policy & Marketing, 33 (Spring), 2014
  • With K. Martin, “Broadening the Paradigm of Marketing as Exchange: A Public Policy and Marketing Perspective,” Journal of Public Policy & Marketing,” 33 (Spring), 2014
  • With S. Baker, “A Community Psychology of Object Meanings: Identity Negotiation during Disaster Recovery,” Journal of Consumer Psychology, 23 (July), 2013
  • With K. Martin, “Life Satisfaction, Self-Determination, and Consumption Adequacy at the Bottom of the Pyramid,” Journal of Consumer Research, 39, 2012
  • With A. Bennett, “The Universality of Warmth and Competence: A Response to Brands as Intentional Agents,” Journal of Consumer Psychology, 22, 2012