DegreePhD, Massachusetts Institute of Technology, 1978; BS, Cornell University, 1974
AREAS OF EXPERTISEManagement science, marketing statistics
Professor Neslin teaches Marketing and Management Science courses. His expertise includes sales promotion, market response models, and database marketing. He has investigated such issues as the effect of promotion on consumer stockpiling, brand loyalty, and consumption, as well as the role of advertising in reinforcing brand loyalty. He has researched the application of predictive modeling for cross-selling and identifying customer churners, and examined the determinants of customer channel migration.