Faculty Directory
Y. Jackie Luan
Assistant Professor of Business Administration
E-Mailye.luan@tuck.dartmouth.edu
Phone603-646-8136
DegreeBA, Peking University, 2001; MA, Yale University, 2003; PhD, Yale University, 2006
AREAS OF EXPERTISEMarketing, econometrics, statistics
Current Research Topics
Measurement and optimization of marketing productivity; consumer word of mouth and new product adoption; structural modeling of consumer and firm behavior; competitive market structure; consumer loyalty; econometric methods
Selected Publications
With K. Sudhir, "Forecasting Marketing Mix Responsiveness for New Products," Journal of Marketing Research, forthcoming 2009
Working Papers
With S. Neslin, "The Development and Impact of Consumer Word of Mouth in New Product Diffusion"; with K. Sudhir, "Optimal Inter-Release Time Between Sequential Versions: Application to Theatrical Movies and DVDs"; with K. Sudhir and N. Bruce, "Dynamic Market Structure in a Durable Goods Market: The Effect of a New Product Form"
Awards
Yale University Fellowship, 2001–05; American Marketing Association Sheth Foundation Doctoral Consortium Fellow, 2003
Professional Activities
Academic positions: Tuck School of Business, 2006–present