3:39
Pricing and New Products,…
Tuck Professor Praveen Kopalle talks about his research into how consumers make decisions, especially when it comes to new products and pricing. He has looked into how culture plays a role in decision making, for example how people in India view advertisements through the lens of karma. Kopalle also explains that international experiences "are no longer value added qualities; I think they are pre-requisites to be a success in the global marketplace. I think cultural awareness and cultural knowledge are crucial for any manager to be successful in this global business economy."