Tuck

Research-to-Practice Seminars Tuck's new Research-to-Practice Seminars bring small groups of second-year students together with top faculty for a deep dive into specific topics, such as the credit crisis, measuring the effects of a diverse workforce, and entrepreneurship.

Innovation in a Reset… Tuck strategy professor Vijay Govindarajan says that innovation is the only way for companies to take advantage of the tremendous opportunities available in a reset economy.

Corporate Communication and the… Tuck professor Paul Argenti talks about the various strategies companies are using to enhance corporate reputation during the economic downturn.

Brand Persistence In the first-ever study of brand persistence over varying lengths of time, Tuck professor Peter Golder finds that market-share leaders are more likely to hold their positions during a recession.

The Walmart Effect Tuck professor Kusum Ailawadis research into the so-called Walmart Effect suggests that competitors need custom approaches in dealing with the discount retailer.

Lessons from the Recession:… Tuck professor Kusum Ailawadis new research focuses on consumer behavior during the recession, and what their buying habits mean for brands.

Is the United States… In a new study, Tuck professor Espen Eckbo finds that putting bankrupt companies on the auction block is more efficient than Chapter 11.

Thinkers 50: D’Aveni on… Tuck School of Business Professor of Strategic Management, Richard D'Aveni discusses Hypercompetition

Richard D’Aveni Godfather, Thinkers… Tuck School of Business Professor of Strategic Management, Richard D'Aveni discusses the Godfather movies.

Brand value and marketing Professor Keller discusses the value of marketing in today's economy. He wants marketers to ask what kind of value are they creating for consumers and how it compares to what competitors are doing. Kevin Lane Keller is the E.B. Osborn Professor of Marketing at Tuck.

Beating the Commodity Trap Professor Rich D'Aveni offers firms a practical guide to managing the threat of commoditization.

The U.S. Fiscal Policy… Matthew Slaughter is professor of international economics at the Tuck School of Business at Dartmouth and a former member of the White House Council of Economic Advisers.

Fannie Mae and Freddie… What will taxpayers get in return for the government bailout of Fannie Mae and Freddie Mac? Very little, says John Vogel, a real estate expert at the Tuck School of Business at Dartmouth. Professor Vogel proposes turning Fannie Mae and Freddie Mac into non-profit organizations because much of their downfall can be blamed on trying to meet shareholder expectations. Making Fannie and Freddie non-profits will allow them to focus on their core mission: to provide homeowners the best possible mortgage products at the lowest possible cost. At this time, we our country needs reliable, low-cost, mortgages more than ever.

Airline Loyalty Programs Marketing professor Praveen Kopalle explains his research about airline customer loyalty programs. He finds that business travlers prefer tiered loyalty programs those that allow them to earn more perks the more they fly (access to VIP lounges, faster check-in). Leisure travelers, on the other hand, don't care so much about perks or status.

Emergent Consumers Marketing professor Praveen Kopalle has identified a new demographic of people who are especially good at determining whether products will succeed or fail. These emergent consumers tend to think in rational, experiential terms and have the foresight to predict whether a particular product or service will resonate with the general population.