Co-founder & CMO, My Muse Dolls; Senior Product Manager, Williams Sonoma Inc.
Tuck was most definitely the best two years of my life, and very influential in terms of shaping who I am as a leader.
Torlisa Jeffrey T'12 is a senior product manager for Williams Sonoma Inc, focusing on personalizing the in-store and online customer experience through retail technology. Formerly, she was a product implementation architect at Knewton, a company specializing in personalized and adaptive learning. In that role, Jeffrey managed every step of the new-product lifecycle, from the initial strategy to the technical integration. Both jobs have allowed her to combine her previous experience as a software developer at Lehman Brothers and as a technology and strategy consultant at Deloitte. But, most of all, her experience aligns with her philosophy that one size does not fit all.
Jeffrey has been putting that philosophy to use in her spare time as well, as the co-founder and chief marketing officer of My Muse Dolls, a startup that sells dolls that celebrate and promote non-traditional beauty standards. The “build your muse” product line allows customers to pick their doll’s skin tone, hairstyle, and clothing. And the “Feature Muse” collection has dolls with a global life story—giving children an idea of what it’s like to grow up in Nigeria, China, India, or Ireland. Each doll’s story is on the My Muse website, and on the back of the doll’s box, “giving adults a chance to interact with children about diverse backgrounds and help them visualize what a day in the life of a Nigerian child might be like,” Jeffrey says.
Jeffrey’s startup, which she began with a Nigerian colleague from her Lehman Brothers’ days, is a for-profit business with a social impact mission. They contribute a portion of the company revenues to charities working to empower children to reach their full potential.
Tuck provided Jeffrey a customized business school experience that she values highly to this day. She took many opportunities to travel, both with friends and on learning expeditions and global consultancy trips (now part of TuckGO). And she could tailor her academic experience and elective courses to fit her interests. Jeffrey was a fellow for the Center for Digital Strategies, which allowed her to apply her love of technology to the business environment. And she fed her curiosity for marketing in memorable courses such as Brand Management with renowned professor Kevin Lane Keller, and Database Marketing with top scholar and teacher Praveen Kopalle.
“Tuck was most definitely the best two years of my life, and very influential in terms of shaping who I am as a leader,” she says.
Marketing a Disruptive Brand
Twitch is a live streaming platform with a growing global brand and two Tuck alumni, Kate Jhaveri T’03 and Michael Aragon T’01, are leading marketing and innovation.Read More
Susan Hunt Stevens
In 2006 Susan Hunt Stevens T'98 started a blog as a "a guide to going green without going berserk." Years later the idea evolved into WeSpire, a platform that uses technology and social media to promote sustainable living.Read More
Before you know what she is, you first need to know what Betsabeh Madani T’13 is not: She is not an astronaut. Or at least, not yet anyway.Read More
Sprague Brodie T’14 works in the heart of Silicon Valley at the sprawling Mountain View, California, campus of tech giant Google.Read More
As director of global connectivity for Facebook, Chris Weasler T'97 is helping to bring online the 60 percent of the earth's population currently without internet access.Read More
Gibson “Gib” Biddle
NerdWallet's Gib Biddle T'91 came to Tuck as a marketer, but then realized he was more of a builder.Read More
Evernote CEO Chris O’Neill T’01 is helping the digital productivity and note-keeping company do more by focusing on what it does best.Read More
As head of strategy and product development for Beats Electronics, Elisabeth Hartley T'05 is on the cusp of creating what the future of music could look like.Read More
People call Eric Spiegel T'87 the most natural leader they’ve ever met. Now CEO of Siemens USA, a global electronics and engineering powerhouse, he gets to lead on the issues that matter most. To his company and the country.Read More
Investor. Philanthropist. Entrepreneur. Roger McNamee T’82 is all of these and more in a career that has taken him to the top of the tech world.Read More