Tuck

Flour Power: Steve Voigt T’86 How to breathe new life into one of the country’s oldest companies? King Arthur Flour Company president Steve Voigt T'86 did it by embracing people’s love of something timeless: baking. More »

Small World From Lima to Johannesburg, broadening students’ global mindset. More »

Tuck GIVES Raises $68,000 For Nonprofit and Public Sector Internships From gourmet dinners to Mandarin lessons, the Tuck GIVES auction leverages the community’s varied assets to facilitate internships with social impact. More »

Tuck Launches Entrepreneur-in-Residence Program The new Entrepreneur Initiative program brings entrepreneurs to campus each month for advice and networking. More »

Brand Interrupted: Burger King’s Overhaul Burger King’s new menu and marketing campaign missed a chance to cash in on some valuable brand equity, says marketing professor Peter Golder. More »

Demystifying “Do Not Track” The Federal Trade Commission wants to see a “Do Not Track” button on every web browser by the end of 2012. Tuck professor M. Eric Johnson explains what that will likely mean. More »

Reverse Type By innovating for poor countries, rich-world multinationals can grow abroad and at home, argue Vijay Govindarajan and Chris Trimble in their new book Reverse Innovation. More »

Dinosaurs of the Retail Ecosystem Smartphones and e-commerce have changed the dynamics of bricks-and-mortar retailing. For professor Ron Adner, it’s an object lesson in reacting to innovation. More »

Tuck Students Take Top Prize at New Orleans Entrepreneur Week Drawn by the mission of rebuilding New Orleans through entrepreneurship, eight Tuck students volunteered their spring break to help a promising startup reach new levels of success. More »

On the Front Lines of Health Care Fraud For faculty and students in the Master of Health Care Delivery Science program, explaining and rooting out fraud is an important part of reducing health care costs. More »