Tuck

Brand Interrupted: Burger King’s Overhaul Burger King’s new menu and marketing campaign missed a chance to cash in on some valuable brand equity, says marketing professor Peter Golder. More »

Putting the Brand Back Together Never underestimate the power of brand revitalization, says Tuck professor Kevin Keller. More »

The Business Side From learning from our failures to building better financial systems, the reach and real-world impact of Tuck faculty research is profound—and it resonates far beyond the classroom. More »

A Perfect Context When Tim Harding T’95 read about a new concept called “enhanced active choice,” developed by professor Punam Anand Keller, he decided to try the technique with employees at his chain of grocery stores. More »

Today’s Lesson As VP for development at the School of Rock, Aaron Delfausse T’06 is helping spread the company’s “perform to teach” method of music instruction across the globe. More »

The Pros and Cons of Groupon Scott Neslin and M. Eric Johnson unravel the mysteries behind Groupon’s unparalleled success—and discuss its possible agents of doom. More »

The Win Column Peter Golder’s landmark foreign-market entry study earns American Marketing Association prize. More »

Crude Calculations Marketing professor Kusum Ailawadi studied how gasoline prices impact consumers’ grocery shopping behavior. More »

A Healthier Pepsi Can PepsiCo grow its business without also growing Americans’ waistlines? Peter Golder says yes. More »

Picture This The way consumers remember negative events can affect how distant they feel from them and how likely they are to assign blame to those involved. More »