Viewing all articles in the category "Commentary"
Burger King’s new menu and marketing campaign missed a chance to cash in on some valuable brand equity, says marketing professor Peter Golder.
The Federal Trade Commission wants to see a “Do Not Track” button on every web browser by the end of 2012. Tuck professor M. Eric Johnson explains what that will likely mean.
Smartphones and e-commerce have changed the dynamics of bricks-and-mortar retailing. For professor Ron Adner, it’s an object lesson in reacting to innovation.
The department store has scrapped its endless promotions and given itself a makeover. Marketing professor Scott Neslin is guardedly optimistic.
Corporate governance rules in the U.S. are quirky and often controversial. Professor Espen Eckbo has some suggestions for reform.
Marketing professor Praveen Kopalle explains the challenging dynamics of newspaper pay walls.
Professor M. Eric Johnson picks this year’s big technology trends.