Viewing all articles in the category "Research"
Kopalle specializes in the study of pricing strategy, particularly new-product pricing and development.
Espen Eckbo finds that, contrary to assumptions and biases, putting bankrupt companies on the auction block is more efficient than Chapter 11.
Punam Anand Keller uses social marketing research to devise a better—and less costly—way to persuade people to save for retirement.
Karl Diether has studied the uptick rule and finds that its effects on liquidity and volatility are small and best viewed as distortions caused by the rule itself.
Brian Tomlin explores how companies can manage risks lurking in their supply chains and discovers that the nature of the risk matters.
Peter Golder’s study of brand persistence shows that a recession may be a top brand’s best friend.
Assistant Professor Y. Jackie Luan has developed an econometric model to help film studios find balance—and maximum revenue—as theaters and DVDs fight it out.