In the Media

The Most Iconic Ad Campaigns And What Marketers...

Kevin Lane Keller is referenced in an article about how the criteria for an iconic ad campaign is shifting. Forbes notes that Keller would put the Milk Board's "Got Milk?" campaign in the iconic ad campaign category.

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Few U.S. Workers Receive Federal Assistance for...

Dean Matthew Slaughter comments on the inadequacy of the Trade Adjustment Assistance program that supports U.S. workers who lose their jobs to foreign competitors. Slaughter calls the program, "vastly inadequate and improperly...

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Energy Transfer ‘can’t close Williams deal’: CEO

Sydney Finkelstein comments on how Energy Transfer Equity LP Chief Executive Kelcy Warren recently delivered a public and concrete renunciation of his once-coveted deal for rival Williams. "I've never heard of an example like...

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A ‘Three-Box Solution’ For Leading Innovation

An interview with Vijay Govindarajan about his new book The Three Box Solution: A Strategy for Leading Innovation and how the theory was inspired by his Hindu faith.

View at Forbes

Donald Trump won’t be shunned by CEOs,...

Sydney Finkelstein says we shouldn't expect Donald Trump to be shunned by CEOs if he lands in the White House. "CEOs don't have much of a choice. If it happens to be a President Trump, they're going to have to deal with him."

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Fed’s structure is broken and needs overhaul,...

Quotes Peter Fisher who has joined the growing chorus calling for reform of the U.S. central bank. "The Fed's decision-making and communications process is broken and has been for some time," said Fisher in a speech to the Shadow...

View at Market Watch

Three Traits that will Get You Hired by...

Sydney Finkelstein says, "The determination of superbosses to recruit the most intelligent, creative, and flexible employees possible is central to how they think about talent, and success.”

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What FDR Knew About Managing Fear in Times...

An opinion piece by Vijay Govindarajan about the challenges that Franklin D. Roosevelt faced during the Great Depression and the bold decisions he made in Box Two and Box Three to navigate the country out of the crisis.

View at Harvard Business Review

A Good Sweat, Indeed: Nonprofit Combines Philanthropy, Athletics

Highlights Nicole Burns T’17, in an article about the Sweat for Good summit that will take place Friday and Saturday at Fenway Park. The Valley News writes, “Burns will be part of an afternoon think tank focused on...

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Former Fed Official Fisher Urges FOMC Reforms

Quotes Peter Fisher on the Federal Reserve central bank's policymaking committee being too large to be effective, disapproving of the appointing process and accountability of committee members. “Each Committee member should be...

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To Innovate, You Have to Manage the Past,...

Vijay Govindarajan explains how to create a new business while optimizing an already existing one using his Three Box Solution theory.

View at Harvard Business Review

Here’s How to Lead Innovation And Your...

Vijay Govindarajan discusses how organizations can use his "Three Box Solution" framework to align on the critical behaviors and activities required to meet performance requirements while dramatically reinventing the business.

View at Fortune